The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Year of publication: |
2020
|
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Authors: | Kunkel, Thilo ; Biscaia, Rui ; Arai, Akiko ; Agyemang, Kwame |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 34.2020, 3, p. 201-216
|
Subject: | brand associations | fan commitment | spill-over effects | sponsorship | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Sponsoring | Sponsorship | Markenführung | Brand management | Sportmarketing | Sports marketing | Beziehungsmarketing | Relationship marketing | Profisport | Professional sports | Fußball | Football |
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