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isPartOf:"Journal of strategic marketing"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~person:"Zhou, Kevin Zheng"
~subject:"Consumer behaviour"
~subject:"Emerging economies"
~subject:"Market entry"
~subject:"Markteintritt"
~subject:"Relationship marketing"
~subject:"Unternehmenserfolg"
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Zhou, Kevin Zheng
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Journal of strategic marketing
Cogent business & management
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Journal of business research : JBR
3
The Cornell School of hotel administration handbook of applied hospitality strategy
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ECONIS (ZBW)
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How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Ju, Min
;
Jin, Jason Lu
;
Zhou, Kevin Zheng
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011964140
Saved in:
2
Strategic consensus of market orientation : a transitional economy perspective
Bao, Yeqing
;
Fong, Eric
;
Landry, Timothy D.
;
Zhou, …
- In:
Journal of strategic marketing
23
(
2015
)
4
,
pp. 364-378
Persistent link: https://www.econbiz.de/10011405837
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