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isPartOf:"Journal of strategic marketing"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of retailing and consumer services"
~person:"Palmatier, Robert W."
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
3
International marketing
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Internationales Marketing
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relationship marketing
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culture
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international marketing
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Palmatier, Robert W.
Görgen, Frank
2
Irmscher, Markus
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Ngo, Liem Viet
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Sahi, Gurjeet Kaur
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Schulz, Bernhard
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Carlson, Jamie L.
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Chaib Lababdi, Houyem
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Journal of strategic marketing
Europäische Hochschulschriften / 5
Journal of international marketing
Journal of retailing and consumer services
AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
MSI reports : working paper series
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ECONIS (ZBW)
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Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
3
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
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