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isPartOf:"Journal of strategic marketing"
~isPartOf:"European research studies"
~subject:"Marketing"
~subject:"Strategic management"
~subject:"Strategisches Management"
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Marketing
Strategic management
Strategisches Management
Marketing management
210
Marketingmanagement
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Beziehungsmarketing
32
Firm performance
32
Relationship marketing
32
Unternehmenserfolg
32
market orientation
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Brand management
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KMU
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Lane, Nikala
3
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Weinstein, Art
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1
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1
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1
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Journal of strategic marketing
European research studies
Journal of business research : JBR
83
SpringerLink / Bücher
74
Industrial marketing management : the international journal for industrial and high-tech firms
71
Lehrbuch
33
European journal of marketing : EJM
32
Europäische Hochschulschriften / 5
30
The journal of business & industrial marketing
24
Journal of marketing management : MM
23
Gabler Edition Wissenschaft
22
Springer eBook Collection
22
Journal of marketing
20
Business horizons
19
Journal of the Academy of Marketing Science
19
AMS review : official publication of the Academy of Marketing Science
18
Journal of business-to-business marketing
18
Marketing intelligence & planning
18
Springer eBook Collection / Business and Economics
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of Islamic marketing : JIMA
16
Marketing theory
14
Journal of research in marketing and entrepreneurship : JRME
13
McGraw-Hill/Irwin series in marketing
13
International marketing review
11
Journal of business strategy
11
Journal of marketing communications
11
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Schriften zu Marketing und Management
10
Springer eBook Collection / Business and Management
10
Cogent business & management
9
Journal of international marketing
9
Journal of research in marketing and entrepreneurship
9
Neue betriebswirtschaftliche Forschung : Nbf
9
OECD Health Statistics
9
Hamburger Schriften zur Marketingforschung
8
International journal of wine business research : IJWBR
8
Journal of Islamic marketing
8
Journal of business ethics : JOBE
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ECONIS (ZBW)
44
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1
Influencer marketing in the promotion of cities and regions
Pettersen-Sobczyk, Monika
- In:
European research studies
26
(
2023
)
4
,
pp. 35-43
Persistent link: https://www.econbiz.de/10014531852
Saved in:
2
Influencer marketing as a method of solving the crisis of trust in digital content marketing
Sołoducha, Krzysztof
- In:
European research studies
25
(
2022
)
3
,
pp. 634-645
Persistent link: https://www.econbiz.de/10013532441
Saved in:
3
The visual arts in society : their role in marketing communication and shaping social attitudes
Marciszewska, Barbara
;
Marciszewski, Piotr
- In:
European research studies
24
(
2021
)
1
,
pp. 748-762
Persistent link: https://www.econbiz.de/10012512588
Saved in:
4
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
5
Technology adoption as an innovation in entrepreneurial marketing dimension allowing to improve micro and small businesses' performance
Lukiyanto, Kukuh
;
Wijayaningtyas, Maranatha
- In:
European research studies
23
(
2020
)
1
,
pp. 552-564
Persistent link: https://www.econbiz.de/10012286779
Saved in:
6
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
7
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
8
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
9
The role of strategic planning and flexibility in shaping SMEs market orientation in turbulence business environment
Sumiati, Sumiati
;
Rofiq, Ainur
;
Pramono, Sigit
- In:
European research studies
22
(
2019
)
1
,
pp. 221-236
Persistent link: https://www.econbiz.de/10012285916
Saved in:
10
Risk audit of marketing communication
Kupec, Václav
- In:
European research studies
21
(
2018
)
1
,
pp. 125-132
Persistent link: https://www.econbiz.de/10012219871
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