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isPartOf:"Journal of strategic marketing"
~isPartOf:"International journal of green economics"
~source:"econis"
~subject:"Marketing management"
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Marketing management
Green marketing
16
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Environmental consciousness
11
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11
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10
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10
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green marketing
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2009-2011
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Aqmala, Diana
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Fraj, Elena
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Kumar, Harish
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Kusumawardhani, Amie
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Journal of strategic marketing
International journal of green economics
Journal of business research : JBR
6
Cogent business & management
3
International journal of economic perspectives : IJEP
3
Marketing intelligence & planning
3
Amfiteatru economic : an economic and business research periodical
2
Asia-Pacific journal of business administration
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Betriebliches Umweltmanagement : nachhaltiges Wirtschaften im Unternehmen ; 30 Tabellen
2
Betriebliches Umweltmanagement : nachhaltiges Wirtschaften in Unternehmen ; 30 Tabellen
2
Driving green consumerism through strategic sustainability marketing
2
Green advertising and the reluctant consumer
2
Green consumerism : perspectives, sustainability, and behavior
2
International journal of business competition and growth : IJBCG
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Journal of Asia Pacific business
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Journal of marketing communications
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Journal of retailing and consumer services
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Market : review for marketing theory and practice
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The journal of business & industrial marketing
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Circular / US Department of Agriculture
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Contemporary trends in innovative marketing strategies
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Corporate communications : an international journal
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Corporate social responsibility and sustainability : from values to impact
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Economic research
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Economics and policy of energy and the environment
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European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of innovation management
1
European research studies
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Folia oeconomica Stetinensia : FOS
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Foundations of Management : the journal of Warsaw University of Technology
1
Global business review
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Handbook of research on green economic development initiatives and strategies
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of Indian culture and business management : IJICBM
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1
Consumers' attitude and purchase intention towards "green" products : a study of selected FMCGs
Walia, Sargam Bahl
;
Kumar, Harish
;
Negi, Naveen
- In:
International journal of green economics
13
(
2019
)
3/4
,
pp. 202-217
Persistent link: https://www.econbiz.de/10012256913
Saved in:
2
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
3
Antecedents of green market performance : a case from Southeast Asian market
Aqmala, Diana
;
Batu, Kardison Lumban
;
Kusumawardhani, Amie
- In:
International journal of green economics
12
(
2018
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10011905601
Saved in:
4
Green marketing strategy and the firm's performance : the moderating role of environmental culture
Fraj, Elena
;
Martínez, Eva
;
Matute, Jorge
- In:
Journal of strategic marketing
19
(
2011
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10009296542
Saved in:
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