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isPartOf:"Journal of strategic marketing"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Relationship marketing"
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Search: subject_exact:"Marketingkonzeption"
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Internet marketing
Relationship marketing
Marketing management
300
Marketingmanagement
300
Consumer behaviour
76
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76
Beziehungsmarketing
58
Brand management
49
Markenführung
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market orientation
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Ozuem, Wilson
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Ngo, Liem Viet
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O'Cass, Aron
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Bolat, Elvira
1
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1
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1
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Journal of strategic marketing
International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
Journal of business research : JBR
67
Industrial marketing management : the international journal for industrial and high-tech firms
62
The journal of business & industrial marketing
37
SpringerLink / Bücher
26
Journal of the Academy of Marketing Science
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
European journal of marketing : EJM
20
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
Journal of marketing management : MM
18
Business horizons
17
Journal of marketing communications
17
Journal of marketing
16
Marketing intelligence & planning
14
Cogent business & management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
European research studies
12
Journal of retailing
12
Springer eBook Collection
12
The journal of product & brand management
12
International journal of electronic customer relationship management : IJECRM
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
The marketing review
11
Harvard-Business-Manager : das Wissen der Besten
10
Journal of business-to-business marketing
10
Journal of marketing analytics : JMA
10
Premier reference source
10
Asia Pacific journal of marketing and logistics
9
International journal of hospitality management
9
Marketing letters : a journal of research in marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Springer eBook Collection / Business and Economics
9
The journal of brand management : an international journal
9
The service industries journal
9
Europäische Hochschulschriften / 5
8
International journal of advertising : the review of marketing communications
8
International journal of retail & distribution management
8
International review on public and non-profit marketing
8
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ECONIS (ZBW)
89
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89
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1
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
Explore information disclosure strategies in pre-loved luxury digital market
Yao, Alex
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 408-421
Persistent link: https://www.econbiz.de/10014553317
Saved in:
3
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
4
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
5
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
6
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
7
Communication during pandemic : who should tweet about COVID and how?
Yao, Alex
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
Saved in:
8
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
9
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
10
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
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