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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing"
~person:"Argo, Jennifer J."
~person:"Birch, Dawn"
~person:"Kumar, V."
~subject:"Brand lifecycle"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Unternehmenserfolg"
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Brand management
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Unternehmenserfolg
Marketing management
8
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8
USA
4
United States
4
Konsumentenverhalten
3
Communication
2
Distribution channel
2
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1997-2005
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Argo, Jennifer J.
Birch, Dawn
Kumar, V.
Morgan, Neil A.
4
Areni, Charles Scott
2
Coffie, Stanley
2
Feng, Hui
2
Hawkins, Matthew A.
2
Hulland, John
2
Kushwaha, Tarun
2
Merrilees, Bill
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Ngo, Liem Viet
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O'Cass, Aron
2
Palmatier, Robert W.
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Rahman, Kaleel
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Venkatesan, Rajkumar
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1
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1
Alexandre, Maria T.
1
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1
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Armenakyan, Anahit
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Ashill, Nicholas
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Baker, William
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Balachander, Subramanian
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing
Journal of the Academy of Marketing Science
2
Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing research : JMR
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Journal of retailing
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ECONIS (ZBW)
6
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1
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
2
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
3
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
4
The sound of brands
Argo, Jennifer J.
;
Popa, Monica
;
Smith, Malcolm C.
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 97-109
Persistent link: https://www.econbiz.de/10008826528
Saved in:
5
Is market orientation a source of sustainable competitive advantage or simply the cost of competing?
Kumar, V.
;
Jones, Eli
;
Venkatesan, Rajkumar
;
Leone, …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10008840474
Saved in:
6
Multichannel shopping : causes and consequences
Venkatesan, Rajkumar
;
Kumar, V.
;
Ravishanker, Nalini
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10003557070
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