The sound of brands
Year of publication: |
2010
|
---|---|
Authors: | Argo, Jennifer J. ; Popa, Monica ; Smith, Malcolm C. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 4, p. 97-109
|
Subject: | Markenführung | Brand management | Sprache | Language | Markenimage | Brand image | Marketingmanagement | Marketing management |
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