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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Marketing management"
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Search: subject_exact:"Marketingkonzeption"
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Brand management
Consumer behaviour
Marketing management
Marketingmanagement
357
Konsumentenverhalten
50
Beziehungsmarketing
49
Relationship marketing
49
Firm performance
46
Unternehmenserfolg
46
Marketing
45
Markenführung
34
market orientation
30
International marketing
29
Internationales Marketing
29
Strategic management
29
Strategisches Management
29
USA
27
United States
27
Theorie
26
Theory
26
Innovation
25
Competitive advantage
24
KMU
24
SME
24
Wettbewerbsvorteil
24
Internet marketing
21
Online-Marketing
21
Brand image
20
Markenimage
20
marketing strategy
20
Emerging economies
19
Schwellenländer
19
Innovation management
15
Innovationsmanagement
15
Lieferantenmanagement
15
Supplier relationship management
15
Market entry
14
Markteintritt
14
New product development
13
Produktentwicklung
13
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Online availability
All
Undetermined
119
Free
5
Type of publication
All
Article
352
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
356
Aufsatz in Zeitschrift
356
Collection of articles of several authors
6
Sammelwerk
6
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
Systematic review
1
Übersichtsarbeit
1
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Language
All
English
322
German
35
Author
All
Gilmore, Audrey
7
Kumar, V.
6
O'Cass, Aron
6
Palmatier, Robert W.
5
Brettel, Malte
4
Homburg, Christian
4
Hruschka, Harald
4
Morgan, Neil A.
4
Sahi, Gurjeet Kaur
4
Varadarajan, Poondi Rajan
4
Day, George S.
3
Engelen, Andreas
3
Grewal, Rajdeep
3
Gupta, Mahesh Chander
3
Herrmann, Andreas
3
Humphreys, Ashlee
3
Lane, Nikala
3
Mattsson, Jan
3
Modi, Pratik
3
Morgan, Robert
3
Ngo, Liem Viet
3
O'Dwyer, Michele
3
Simmons, Geoff
3
Verhoef, Peter C.
3
Weinstein, Art
3
Wright, Sheila
3
Areni, Charles Scott
2
Aspara, Jaakko
2
Baron, Steve
2
Bauer, Hans H.
2
Carson, David
2
Coffie, Stanley
2
Crick, James M.
2
Dibb, Sally
2
Feng, Hui
2
Gao, Yuhui
2
Griffith, David A.
2
Hanssens, Dominique M.
2
Hawkins, Matthew A.
2
Heinemann, Florian
2
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Published in...
All
Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
173
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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Source
All
ECONIS (ZBW)
357
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1
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10
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357
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1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
3
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
4
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
5
Resource allocation procedures for unknown sales response functions with additive disturbances
Gahler, Daniel
;
Hruschka, Harald
- In:
Journal of business economics : JBE
92
(
2022
)
6
,
pp. 997-1034
Persistent link: https://www.econbiz.de/10013438888
Saved in:
6
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
7
Value innovation and marketing capabilities in dynamic environments : a dynamic capability perspective
Kachouie, Reza
;
Mavondo, Felix T.
;
Ambrosini, Veronique
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10014553118
Saved in:
8
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
9
Explore information disclosure strategies in pre-loved luxury digital market
Yao, Alex
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 408-421
Persistent link: https://www.econbiz.de/10014553317
Saved in:
10
Strategic marketing through sport for development : managing multi-stakeholder partnerships
Webb, Andrew
;
Orr, Krystn
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 778-794
Persistent link: https://www.econbiz.de/10015051755
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