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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~subject:"Brand image"
~subject:"Consumer behaviour"
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Search: subject_exact:"Marketingkonzeption"
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Brand image
Consumer behaviour
Marketing management
222
Marketingmanagement
222
Beziehungsmarketing
33
Relationship marketing
33
Firm performance
32
Unternehmenserfolg
32
market orientation
25
Strategic management
22
Strategisches Management
22
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Theory
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21
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21
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21
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New product development
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Andriopoulos, Constantine
1
Anees-ur-Rehman, Muhammad
1
Banerjee, Shubhomoy
1
Bang, Vasant V.
1
Bowden, Jana
1
Burke, Sandra J.
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Butt, Muhammad Mohsin
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1
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1
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1
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Journal of strategic marketing
Journal of business economics : JBE
Journal of business research : JBR
76
Journal of retailing and consumer services
47
Journal of marketing communications
38
Journal of marketing management : MM
30
The journal of product & brand management
30
European journal of marketing : EJM
29
The journal of brand management : an international journal
28
Journal of marketing
27
Journal of the Academy of Marketing Science
23
Asia Pacific journal of marketing and logistics
21
Industrial marketing management : the international journal for industrial and high-tech firms
21
SpringerLink / Bücher
21
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Psychology & marketing
18
The journal of consumer marketing
18
Business horizons
17
International journal of internet marketing and advertising : IJIMA
15
Marketing intelligence & planning
15
The journal of business & industrial marketing
14
The marketing review
14
Cogent business & management
13
International journal of advertising : the review of marketing communications
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Springer eBook Collection
13
International journal of retail & distribution management
12
International review on public and non-profit marketing
12
Journal of marketing research : JMR
12
Journal of marketing theory and practice
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of promotion management : innovations in planning and applied research
11
Marketing : ZFP ; journal of research and management
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Faculty & research / Insead : working paper series
10
Gabler Edition Wissenschaft
10
International journal of wine business research : IJWBR
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
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ECONIS (ZBW)
23
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1
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
Identity relevant possessions
Hawkins, Matthew A.
;
Rome, Alexandra
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 206-226
Persistent link: https://www.econbiz.de/10012515819
Saved in:
4
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Saved in:
5
Positioning strategies for branding services in an emerging economy
Coffie, Stanley
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10012313904
Saved in:
6
Product standardisation in the food service industry : post-purchase attitudes and repurchase intentions of non-Muslims after consuming halal food
Wilkins, Stephen
;
Butt, Muhammad Mohsin
;
Shams, Farshid
; …
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 210-226
Persistent link: https://www.econbiz.de/10012202454
Saved in:
7
Strategic consequences of self-service technology evaluations
Taillon, Brian J.
;
Huhmann, Bruce A.
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 268-279
Persistent link: https://www.econbiz.de/10012202459
Saved in:
8
The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
Saved in:
9
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
10
Analyzing the dependences of multi-category purchases on interactions of marketing variables
Hruschka, Harald
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 295-313
Persistent link: https://www.econbiz.de/10011707331
Saved in:
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