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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~subject:"Sustainable product"
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Search: subject_exact:"Green marketing"
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Sustainable product
Green marketing
24
Öko-Marketing
23
Consumer behaviour
18
Konsumentenverhalten
18
Environmental consciousness
13
Umweltbewusstsein
13
Öko-Produkt
10
Environmental management
9
Umweltmanagement
9
Nachhaltige Entwicklung
8
Sustainable development
8
Advertising
7
Advertising effects
7
Werbewirkung
7
Werbung
7
green marketing
7
Brand image
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
green advertising
3
Environmental policy
2
Green advertising
2
Umweltpolitik
2
advertising effectiveness
2
eco-friendly products
2
marketing communications
2
2009-2011
1
Attitude-behaviour
1
Beziehungsmarketing
1
Bio-Lebensmittel
1
Brand management
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CSR
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Cognition
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Corporate culture
1
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Cosmetics
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Cronin, J. J.
1
D'Souza, Clare M.
1
Davari, Arezoo
1
Davis, Ingrid
1
Gilmore, Andrew
1
Gleim, Mark R.
1
Heo, Jun
1
Hesse, Andreas
1
Khan Md. Raziuddin Taufique
1
Khan, Sania
1
Leckie, Civilai
1
Lin, Jialing
1
Lobo, Antonio
1
Muralidharan, Sidharth
1
Rünz, Sofie
1
Salim, Ansa
1
Smith, Jeffery S.
1
Stokes, Amy
1
Strutton, David
1
Sullivan Mort, Gillian
1
Taghian, Mehdi
1
Turri, Anna M.
1
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Journal of strategic marketing
Journal of marketing communications
Business strategy and the environment
15
International journal of hospitality management
10
Journal of retailing and consumer services
7
Cogent business & management
6
International journal of consumer studies
6
International journal of green economics
6
Journal of international consumer marketing
6
Marketing intelligence & planning
6
European research studies
5
International journal of green economics : IJGE
5
International journal of production economics
5
Journal of business ethics : JOBE
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Asia-Pacific journal of business administration
4
International journal of contemporary hospitality management
4
Journal of Islamic marketing
4
Journal of business research : JBR
4
Journal of travel and tourism marketing
4
Amfiteatru economic : an economic and business research periodical
3
Asia Pacific journal of marketing and logistics
3
Cleaner and responsible consumption
3
Global business review
3
Green consumerism : perspectives, sustainability, and behavior
3
Journal of Asia Pacific business
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business strategy
3
Journal of customer behaviour
3
Journal of fashion marketing and management
3
Journal of global marketing
3
Journal of marketing
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Qualitative market research : an international journal
3
Total quality management & business excellence
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Corporate social responsibility and environmental management
2
International journal of advertising : the quarterly review of marketing communications
2
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ECONIS (ZBW)
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1
"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas
;
Rünz, Sofie
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 232-252
Persistent link: https://www.econbiz.de/10013371012
Saved in:
2
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
3
Extending the institutional environment : the impact of internal and external factors on the green behaviors of an individual
Gleim, Mark R.
;
Smith, Jeffery S.
;
Cronin, J. J.
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012202769
Saved in:
4
Saudi females' buying behavior of green cosmetics : a pertinent motivational aspect
Khan, Sania
;
Salim, Ansa
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 594-606
Persistent link: https://www.econbiz.de/10012624670
Saved in:
5
An evaluation of the role of green marketing and a firm's internal practices for environmental sustainability
D'Souza, Clare M.
;
Taghian, Mehdi
;
Sullivan Mort, Gillian
; …
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011479473
Saved in:
6
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
7
What triggers young Millennials to purchase eco-friendly products? : the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern
Heo, Jun
;
Muralidharan, Sidharth
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 421-437
Persistent link: https://www.econbiz.de/10012203322
Saved in:
8
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
9
Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?
Stokes, Amy
;
Turri, Anna M.
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 300-315
Persistent link: https://www.econbiz.de/10011405893
Saved in:
10
How (not) to market socially responsible products : a critical research evaluation
Davis, Ingrid
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 136-150
Persistent link: https://www.econbiz.de/10009723419
Saved in:
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