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isPartOf:"Journal of strategic marketing"
~person:"Joshi, Sharad L."
~person:"Reid, Mike"
~subject:"Marketingmanagement"
~subject:"Produktentwicklung"
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Joshi, Sharad L.
Reid, Mike
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Journal of strategic marketing
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ECONIS (ZBW)
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Unfolding market vision quality : understanding its dimensions, drivers, and before-launch performance
Thongpravati, Onnida
;
Reid, Mike
;
Dobele, Angela R.
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 123-135
Persistent link: https://www.econbiz.de/10012202798
Saved in:
2
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Saved in:
3
Marketing strategy in emerging markets : a conceptual framework
Bang, Vasant V.
;
Joshi, Sharad L.
;
Singh, Monica C.
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10011577646
Saved in:
4
Market expansion strategy - reasons for and against : what do managers in India think?
Bang, Vasant Vijay
;
Joshi, Sharad L.
- In:
Journal of strategic marketing
20
(
2012
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009630783
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