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isPartOf:"Journal of strategic marketing"
~person:"Modi, Pratik"
~person:"Sahi, Gurjeet Kaur"
~person:"Weinstein, Art"
~person:"Wright, Sheila"
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Modi, Pratik
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Journal of strategic marketing
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1
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Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
2
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
3
Relating strategic market orientation and market performance : role of customer value types
Sahi, Gurjeet Kaur
;
Gupta, Mahesh Chander
;
Lonial, …
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 318-338
Persistent link: https://www.econbiz.de/10011903313
Saved in:
4
Toward a greater understanding of the market orientation and internal market orientation relationship
Modi, Pratik
;
Sahi, Gurjeet Kaur
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 532-549
Persistent link: https://www.econbiz.de/10011976049
Saved in:
5
Application of TOC-based framework to imporve market orientation in a non-profit organization
Gupta, Mahesh Chander
;
Bridgman, Stewart
;
Sahi, Gurjeet Kaur
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 579-599
Persistent link: https://www.econbiz.de/10011479468
Saved in:
6
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
Saved in:
7
Improving market orientation : the theory of constraints-based framework
Gupta, Mahesh Chander
;
Sahi, Gurjeet Kaur
;
Chahal, Hardeep
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 305-322
Persistent link: https://www.econbiz.de/10009776276
Saved in:
8
Market orientation in nonprofit organizations : innovativeness, resource scarcity, and performance
Modi, Pratik
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 55-67
Persistent link: https://www.econbiz.de/10009510633
Saved in:
9
Applying a behavioural and operational diagnostic typology of competitive intelligence practice : empirical evidence from the SME sector in Turkey
Wright, Sheila
;
Bisson, Christophe
;
Duffy, Alistair P.
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10009510639
Saved in:
10
Special issue: Competitive intelligence, analysis & strategy
Wright, Sheila
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009510642
Saved in:
1
2
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