Improving market orientation : the theory of constraints-based framework
Year of publication: |
2013
|
---|---|
Authors: | Gupta, Mahesh Chander ; Sahi, Gurjeet Kaur ; Chahal, Hardeep |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 4, p. 305-322
|
Subject: | Marketingmanagement | Marketing management | Engpass | Bottleneck | Performance-Messung | Performance measurement |
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