//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of strategic marketing"
~person:"Piercy, Niall"
~person:"Sahi, Gurjeet Kaur"
~person:"Weinstein, Art"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkonzeption"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
9
Marketingmanagement
9
Beziehungsmarketing
3
Relationship marketing
3
B-to-B-Marketing
2
Business-to-business marketing
2
Customer value
2
Erfolgsfaktor
2
Kundenwert
2
Lieferantenmanagement
2
Market segmentation
2
Marktsegmentierung
2
Success factor
2
Supplier relationship management
2
Target group
2
Zielgruppe
2
business markets
2
internal market orientation
2
B2B models
1
Bank
1
Betriebliche Wertschöpfung
1
Bottleneck
1
Brand management
1
Creativity
1
Customer satisfaction
1
Engpass
1
Entrepreneurial marketing
1
Firm performance
1
High technology
1
Hochtechnologie
1
Houdini
1
India
1
Indian banking
1
Indien
1
International marketing
1
Internationales Marketing
1
KMU
1
Kreativität
1
Kundenzufriedenheit
1
Lean Production
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Piercy, Niall
Sahi, Gurjeet Kaur
Weinstein, Art
Gilmore, Audrey
7
O'Cass, Aron
6
Gupta, Mahesh Chander
3
Lane, Nikala
3
Mattsson, Jan
3
Modi, Pratik
3
Morgan, Robert
3
Ngo, Liem Viet
3
O'Dwyer, Michele
3
Simmons, Geoff
3
Wright, Sheila
3
Areni, Charles Scott
2
Baron, Steve
2
Carson, David
2
Coffie, Stanley
2
Crick, James M.
2
Dibb, Sally
2
Gao, Yuhui
2
Hawkins, Matthew A.
2
Joshi, Sharad L.
2
Lamberti, Lucio
2
Leenders, Mark A. A. M.
2
Mavondo, Felix T.
2
Merrilees, Bill
2
Ozuem, Wilson
2
Rahman, Kaleel
2
Reid, Mike
2
Siahtiri, Vida
2
Simkin, Lyndon
2
Smith, Brian D.
2
Smith, Brian David
2
Sok, Phyra
2
Tollin, Karin
2
Truong, Yann
2
Varadarajan, Rajan
2
Yao, Alex
2
Abid, Aman
1
more ...
less ...
Published in...
All
Journal of strategic marketing
Journal of innovation & knowledge : JIK
1
Journal of nonprofit & public sector marketing
1
Strategic sales and strategic marketing
1
The journal of services marketing
1
The marketing review
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
2
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
3
Relating strategic market orientation and market performance : role of customer value types
Sahi, Gurjeet Kaur
;
Gupta, Mahesh Chander
;
Lonial, …
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 318-338
Persistent link: https://www.econbiz.de/10011903313
Saved in:
4
Toward a greater understanding of the market orientation and internal market orientation relationship
Modi, Pratik
;
Sahi, Gurjeet Kaur
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 532-549
Persistent link: https://www.econbiz.de/10011976049
Saved in:
5
Application of TOC-based framework to imporve market orientation in a non-profit organization
Gupta, Mahesh Chander
;
Bridgman, Stewart
;
Sahi, Gurjeet Kaur
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 579-599
Persistent link: https://www.econbiz.de/10011479468
Saved in:
6
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
Saved in:
7
Improving market orientation : the theory of constraints-based framework
Gupta, Mahesh Chander
;
Sahi, Gurjeet Kaur
;
Chahal, Hardeep
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 305-322
Persistent link: https://www.econbiz.de/10009776276
Saved in:
8
Improving marketing : operations cross-functional relationships
Piercy, Niall
- In:
Journal of strategic marketing
18
(
2010
)
4
,
pp. 337-356
Persistent link: https://www.econbiz.de/10008650953
Saved in:
9
The implications of lean operations for sales strategy : from sales-force to marketing-force
Piercy, Niall
;
Rich, Nick
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10003887634
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->