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isPartOf:"Journal of strategic marketing"
~subject:"Emerging economies"
~subject:"International marketing"
~type_genre:"Article in journal"
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Emerging economies
International marketing
Marketing management
192
Marketingmanagement
192
Firm performance
31
Unternehmenserfolg
31
Beziehungsmarketing
28
Relationship marketing
28
market orientation
27
Brand management
23
Markenführung
23
KMU
22
SME
22
Strategic management
22
Strategisches Management
22
Marketing
20
Competitive advantage
18
Consumer behaviour
18
Konsumentenverhalten
18
Wettbewerbsvorteil
18
Innovation
17
Internet marketing
13
Online-Marketing
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Schwellenländer
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12
Innovationsmanagement
12
marketing strategy
11
New product development
10
Produktentwicklung
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Brand image
9
Lieferantenmanagement
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Markenimage
9
Supplier relationship management
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Internationales Marketing
8
B-to-B-Marketing
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Business-to-business marketing
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Customer satisfaction
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Coffie, Stanley
2
Joshi, Sharad L.
2
Asamoah, Emmanuel
1
Attia, Samaa Taher M.
1
Bang, Vasant V.
1
Bang, Vasant Vijay
1
Bisson, Christophe
1
Blankson, Charles
1
Buccieri, Dominic
1
Chao, Chih-Wei
1
Dadzie, Samuel Ato
1
Duffy, Alistair P.
1
Gross, Andrew C.
1
Guo, Chiquan
1
Gyepi-Garbrah, Theophilus Francis
1
Harrison, Tina
1
Heirati, Nima
1
Ibrahim, Essam B.
1
Javalgi, Rajshekhar (Raj) G.
1
Kulviwat, Songpol
1
Lai, Po-Hsin
1
Mahmoud, Mahmoud Abdulai
1
Maruyama, Masahiro
1
Mathews, Shane W.
1
Modi, Pratik
1
Mols, Niels Peter
1
Narayanan, Priya
1
Ngo, Liem Viet
1
O'Cass, Aron
1
Perks, Keith J.
1
Reid, Mike
1
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1
Sahi, Gurjeet Kaur
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Sakurai, Yuka
1
Singh, Monica C.
1
Sok, Phyra
1
Srivastava, Rajesh K.
1
Wang, Yong Jian
1
Wright, Sheila
1
Zhang, Jing
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Journal of strategic marketing
Journal of business research : JBR
30
International marketing review
29
Journal of international marketing
20
Industrial marketing management : the international journal for industrial and high-tech firms
15
International business review : the official journal of the European International Business Academy
15
Journal of global marketing
12
European journal of marketing : EJM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
The journal of business & industrial marketing
7
International journal of emerging markets
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
5
European journal of international management : EJIM
4
International journal of wine business research : IJWBR
4
Journal of international trade & commerce
4
Journal of marketing communications
4
International business and economics research journal
3
International journal of economic perspectives : IJEP
3
International journal of economics and business research : IJEBR
3
International journal of export marketing
3
International journal of trade and global markets
3
Journal of business case studies
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Journal of the Academy of Marketing Science
3
Marketing theory
3
Organizations and markets in emerging economies
3
Review of marketing research
3
The journal of product & brand management
3
The marketing review
3
Advances in international marketing
2
African journal of business and economic research : AJBER
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
Baltic journal of management
2
Economies : open access journal
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
European journal of operational research : EJOR
2
Global business & economics review
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ECONIS (ZBW)
19
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19
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1
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
2
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
3
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Saved in:
4
Positioning strategies for branding services in an emerging economy
Coffie, Stanley
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10012313904
Saved in:
5
A review and evaluation of market orientation research in an emerging African economy
Coffie, Stanley
;
Blankson, Charles
;
Dadzie, Samuel Ato
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 565-582
Persistent link: https://www.econbiz.de/10012313924
Saved in:
6
The impact of internal, external, and competitor factors on marketing strategy performance
Ibrahim, Essam B.
;
Harrison, Tina
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 639-658
Persistent link: https://www.econbiz.de/10012313929
Saved in:
7
Competing in an emerging market : antecedents and consequences of market orientation and the role of environmental factors
Guo, Chiquan
;
Kulviwat, Songpol
;
Zhu, Jing
;
Wang, Yong Jian
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10012202457
Saved in:
8
The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
Saved in:
9
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
10
Toward a greater understanding of the market orientation and internal market orientation relationship
Modi, Pratik
;
Sahi, Gurjeet Kaur
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 532-549
Persistent link: https://www.econbiz.de/10011976049
Saved in:
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