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isPartOf:"Journal of strategic marketing"
~subject:"Marketing"
~subject:"Strategic management"
~subject:"Strategisches Management"
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Marketing
Strategic management
Strategisches Management
Marketing management
183
Marketingmanagement
183
Firm performance
30
Unternehmenserfolg
30
Beziehungsmarketing
28
Relationship marketing
28
market orientation
25
KMU
21
SME
21
Brand management
20
Markenführung
20
Competitive advantage
17
Wettbewerbsvorteil
17
Innovation
16
Consumer behaviour
14
Konsumentenverhalten
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Emerging economies
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Innovation management
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Innovationsmanagement
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Internet marketing
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Online-Marketing
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New product development
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marketing strategy
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Internationales Marketing
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35
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Lane, Nikala
3
Gilmore, Audrey
2
Weinstein, Art
2
Agnihotri, Arpita
1
Akaka, Melissa Archpru
1
Ayoubi, Rami M.
1
Bao, Yeqing
1
Blackson, Charles
1
Bradley, Frank
1
Brotspies, Herbert
1
Buccieri, Dominic
1
Budhathoki, Tribikram
1
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1
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1
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1
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1
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1
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1
David, Meredith E.
1
Davod, Forest R.
1
Deacon, Jonathan
1
Dobele, Angela R.
1
Eggers, Fabian
1
Fathollahzadeh, Zeinab
1
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1
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1
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1
Ishak, Asmai
1
Javalgi, Rajshekhar (Raj) G.
1
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Journal of strategic marketing
Journal of business research : JBR
83
SpringerLink / Bücher
74
Industrial marketing management : the international journal for industrial and high-tech firms
71
Lehrbuch
33
European journal of marketing : EJM
32
Europäische Hochschulschriften / 5
30
The journal of business & industrial marketing
24
Journal of marketing management : MM
23
Gabler Edition Wissenschaft
22
Springer eBook Collection
22
Journal of marketing
20
Business horizons
19
Journal of the Academy of Marketing Science
19
AMS review : official publication of the Academy of Marketing Science
18
Journal of business-to-business marketing
18
Marketing intelligence & planning
18
Springer eBook Collection / Business and Economics
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of Islamic marketing : JIMA
16
Marketing theory
14
Journal of research in marketing and entrepreneurship : JRME
13
McGraw-Hill/Irwin series in marketing
13
International marketing review
11
Journal of business strategy
11
Journal of marketing communications
11
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Schriften zu Marketing und Management
10
Springer eBook Collection / Business and Management
10
Cogent business & management
9
European research studies
9
Journal of international marketing
9
Journal of research in marketing and entrepreneurship
9
Neue betriebswirtschaftliche Forschung : Nbf
9
OECD Health Statistics
9
Hamburger Schriften zur Marketingforschung
8
International journal of wine business research : IJWBR
8
Journal of Islamic marketing
8
Journal of business ethics : JOBE
8
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ECONIS (ZBW)
35
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1
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
2
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
3
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
4
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
5
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
6
Unfolding market vision quality : understanding its dimensions, drivers, and before-launch performance
Thongpravati, Onnida
;
Reid, Mike
;
Dobele, Angela R.
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 123-135
Persistent link: https://www.econbiz.de/10012202798
Saved in:
7
The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies
Rezvani, Mehran
;
Fathollahzadeh, Zeinab
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10012202799
Saved in:
8
A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Christodoulou, Ioannis
;
Langley, Paul A.
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 727-752
Persistent link: https://www.econbiz.de/10012313936
Saved in:
9
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
10
Between saying and doing is the ocean : an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Smith, Brian D.
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 38-49
Persistent link: https://www.econbiz.de/10012202442
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