//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of travel and tourism marketing"
~person:"Meng, Bo"
~person:"Park, Kwangsoo"
~person:"Prebensen, Nina K."
~subject:"Bier"
~subject:"Event marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Erlebnismarketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Bier
Event marketing
Event-Marketing
3
Big event
2
Großveranstaltung
2
Tourism marketing
2
Tourismusmarketing
2
Beer
1
Beer festival
1
Brand image
1
Brauerei
1
Brewery
1
Destination management
1
Destinationsmanagement
1
Emotion
1
Employee retention
1
Event
1
Events
1
Holiday behaviour
1
Markenimage
1
Mitarbeiterbindung
1
Narrative Methode
1
Narrative method
1
Netherlands
1
Niederlande
1
Public relations
1
Recurring sporting event
1
Sport event
1
Sportveranstaltung
1
Tourism
1
Tourismus
1
Urlaubsverhalten
1
Veranstaltung
1
community support
1
destination
1
dramatized
1
event advocacy
1
event affective commitment
1
event satisfaction
1
exchange and communal relationships
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Meng, Bo
Park, Kwangsoo
Prebensen, Nina K.
Arcodia, Charles
2
Boo, Soyoung
2
Busser, James A.
2
Abreu Novais, Margarida
1
Cai, Liping A.
1
Carneiro, Maria João
1
Carruthers, Cynthia P.
1
Chi, Xiaoting
1
Fu, Xiaoxiao
1
Gration, David
1
Guerreiro, Manuela
1
Han, Heesup
1
Hede, Anne-Marie
1
Huang, Zhuowei
1
Jeon, Hyeongjin
1
Ji, Chunli
1
Kastenholz, Elisabeth
1
Kim, Jong-hyeong
1
Kim, Kakyom
1
Ladhari, Riadh
1
Le Dung
1
Lee, Jin-soo
1
Lehto, Xinran Y.
1
Li, Mimi
1
Liu, Juan
1
Lohmann, Guilherme
1
Loureiro, Sandra Maria Correia
1
Marques, Carlos Peixeira
1
Mathisen, Line
1
Mendes, Júlio
1
Miao, Li
1
Min, Chung-ki
1
Ok, Chihyung
1
Park, Seunghyun
1
Raciti, Maria
1
Rather, Raouf Ahmad
1
Scott, Noel
1
more ...
less ...
Published in...
All
Journal of travel and tourism marketing
International journal of contemporary hospitality management
1
Scandinavian journal of hospitality and tourism
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cultivating and disseminating a festival image : the case of the Qingdao International Beer Festival
Chi, Xiaoting
;
Meng, Bo
;
Zhou, Heng
;
Han, Heesup
- In:
Journal of travel and tourism marketing
39
(
2022
)
4
,
pp. 373-393
Persistent link: https://www.econbiz.de/10013417039
Saved in:
2
Event participation and advocacy : assessing the role of affective commitment and perceived benefits
Ok, Chihyung
;
Park, Kwangsoo
;
Park, Seunghyun
;
Jeon, …
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 128-140
Persistent link: https://www.econbiz.de/10012289266
Saved in:
3
Dramatizing an event through a promotional film : testing image effects
Mathisen, Line
;
Prebensen, Nina K.
- In:
Journal of travel and tourism marketing
30
(
2013
)
7/8
,
pp. 672-689
Persistent link: https://www.econbiz.de/10010246311
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->