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isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Markenimage"
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Search: subject_exact:"Viral marketing"
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Markenimage
Viral marketing
93
Virales Marketing
93
Consumer behaviour
59
Konsumentenverhalten
59
Internet marketing
44
Online-Marketing
44
Social Web
44
Social web
44
Customer satisfaction
20
Kundenzufriedenheit
20
Brand image
15
Holiday behaviour
15
Online retailing
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Online-Handel
15
Urlaubsverhalten
15
Brand management
12
Confidence
12
Markenführung
12
Vertrauen
12
Advertising
11
Beziehungsmarketing
11
Relationship marketing
11
Werbung
11
Advertising effects
10
Werbewirkung
10
online reviews
10
social media
10
Tourism
9
Tourism marketing
9
Tourismus
9
Tourismusmarketing
9
eWOM
9
Emotion
7
Customer integration
6
Kundenintegration
6
Tourism industry
6
Tourismuswirtschaft
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Credibility
5
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Abbas, Jawad
1
Ali, Faizan
1
Assaker, Guy
1
Bekk, Magdalena
1
Ben-Shaul, Michal
1
Cheng, Calvin
1
Chu, Shu-Chuan (Kelly)
1
Chung, Cindy
1
Dai, Wenbin
1
Dieck, M. Claudia tom
1
Dwivedi, Abhishek
1
Fountoulaki, Paraskevi
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Ko, Eunju
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Krey, Nina
1
Kruse, Joachim
1
Leckie, Civilai
1
Lee, Joseph Lok-Man
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Lee, JungHoon
1
Li, Zhongxiang
1
Lim, Boon Chong
1
Liu, Vanessa
1
Loureiro, Sandra Maria Correia
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Ma, Jiaxin
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O'Connor, Peter
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Reich, Allen Z.
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Reichel, Arie
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Roschk, Holger
1
Saleem, Muhammad Abid
1
So, Kevin Kam Fung
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Spörrle, Matthias
1
Ul Haq, Muhammad Zia
1
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1
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Asia Pacific journal of marketing and logistics
International journal of advertising : the review of marketing communications
Journal of business research : JBR
21
The journal of product & brand management
20
Journal of retailing and consumer services
13
The journal of brand management : an international journal
11
International journal of internet marketing and advertising : IJIMA
9
International journal of hospitality management
8
Journal of hospitality marketing & management
7
Journal of marketing communications
6
Psychology & marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Cogent business & management
4
International journal of services technology and management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Corporate reputation review
3
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International journal of technology marketing : IJTMkt
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of vacation marketing
3
Marketing intelligence & planning
3
The international review of retail, distribution and consumer research
3
Tourism management perspectives : TMP
3
Young consumers : insight and ideas for responsible marketers
3
Business horizons
2
European journal of management and business economics : EJM&BE
2
European journal of marketing
2
Global business and finance review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
15
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1
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
2
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
3
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
4
Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham
;
Abbas, Jawad
;
Ul Haq, Muhammad Zia
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
Saved in:
5
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
6
The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin
;
Reich, Allen Z.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
Saved in:
7
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
Saved in:
8
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
9
eWOM platforms in moderating the relationships between political and terrorism risk, destination image, and travel intent : the case of Lebanon
Assaker, Guy
;
O'Connor, Peter
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
3
,
pp. 503-519
Persistent link: https://www.econbiz.de/10012492311
Saved in:
10
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
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