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isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Kundenintegration"
~subject:"Markenimage"
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Search: subject_exact:"Viral marketing"
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Kundenintegration
Markenimage
Viral marketing
69
Virales Marketing
69
Consumer behaviour
40
Konsumentenverhalten
40
Internet marketing
39
Online-Marketing
39
Social Web
39
Social web
39
Customer satisfaction
14
Holiday behaviour
14
Kundenzufriedenheit
14
Online retailing
14
Online-Handel
14
Urlaubsverhalten
14
online reviews
10
social media
10
Tourism marketing
9
Tourismusmarketing
9
eWOM
9
Advertising
8
Advertising effects
8
Brand image
8
Tourism
8
Tourismus
8
Werbewirkung
8
Werbung
8
Confidence
7
Vertrauen
7
Brand management
6
Emotion
6
Markenführung
6
Tourism industry
6
Tourismuswirtschaft
6
Beziehungsmarketing
5
Customer integration
5
Destination management
5
Destinationsmanagement
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E-commerce
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Electronic Commerce
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Ali, Faizan
1
Assaker, Guy
1
Back, Ki-Joon
1
Bekk, Magdalena
1
Ben-Shaul, Michal
1
Bigné Alcañiz, J. Enrique
1
Chu, Shu-Chuan (Kelly)
1
Chung, Sunghun
1
Dieck, M. Claudia tom
1
Fountoulaki, Paraskevi
1
Friedmann, Enav
1
Hong, Jung Hwa
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Izogo, Ernest Emeka
1
Karjaluoto, Heikki
1
Kim, Hyejin
1
Kim, Juran
1
Kim, Yoojung
1
King, Ceridwyn
1
Ko, Eunju
1
Krey, Nina
1
Kruse, Joachim
1
Lee, Minwoo
1
Liu, Hongfei
1
Loureiro, Sandra Maria Correia
1
Martínez-Navarro, Jesús
1
Mpinganjira, Mercy
1
O'Connor, Peter
1
Reichel, Arie
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Roschk, Holger
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So, Kevin Kam Fung
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Spörrle, Matthias
1
Su, Qiuli
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Wu, Jianan
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Wu, Luorong
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Wu, Shuang
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1
Yu, Jihye
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
International journal of advertising : the review of marketing communications
Journal of business research : JBR
26
Journal of retailing and consumer services
25
The journal of product & brand management
20
The journal of brand management : an international journal
12
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality marketing & management
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
International journal of hospitality management
8
Asia Pacific journal of marketing and logistics
7
Journal of marketing communications
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Psychology & marketing
6
Cogent business & management
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of consumer studies
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
European journal of marketing : EJM
4
Information systems research : ISR
4
International journal of business information systems : IJBIS
4
International journal of services technology and management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of marketing management : MM
4
Journal of marketing research : JMR
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
Tourism management perspectives : TMP
4
Business horizons
3
Corporate reputation review
3
European journal of marketing
3
Global business and finance review
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of contemporary hospitality management
3
International journal of electronic commerce : IJEC
3
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ECONIS (ZBW)
13
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1
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
2
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
3
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
Saved in:
4
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
5
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
6
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
7
eWOM platforms in moderating the relationships between political and terrorism risk, destination image, and travel intent : the case of Lebanon
Assaker, Guy
;
O'Connor, Peter
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
3
,
pp. 503-519
Persistent link: https://www.econbiz.de/10012492311
Saved in:
8
Exploring the roles of DMO's social media efforts and information richness on customer engagement : empirical analysis on Facebook event pages
Lee, Minwoo
;
Hong, Jung Hwa
;
Chung, Sunghun
;
Back, Ki-Joon
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
3
,
pp. 670-686
Persistent link: https://www.econbiz.de/10012492358
Saved in:
9
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
10
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
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