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isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"The Cornell hospitality quarterly"
~subject:"Personalisierung"
~subject:"Tourismuswirtschaft"
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Search: subject_exact:"Viral marketing"
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Personalisierung
Tourismuswirtschaft
Viral marketing
50
Virales Marketing
50
Consumer behaviour
30
Konsumentenverhalten
30
Internet marketing
25
Online-Marketing
25
Social Web
20
Social web
20
Customer satisfaction
15
Kundenzufriedenheit
15
Holiday behaviour
14
Online retailing
14
Online-Handel
14
Urlaubsverhalten
14
Tourism marketing
9
Tourismusmarketing
9
online reviews
9
Beziehungsmarketing
8
Relationship marketing
8
Tourism
8
Tourismus
8
word-of-mouth
7
Brand image
6
Emotion
6
Hotel industry
6
Hotellerie
6
Markenimage
6
Tourism industry
6
Confidence
5
Destination management
5
Destinationsmanagement
5
E-commerce
5
Electronic Commerce
5
Personality psychology
5
Personalization
5
Persönlichkeitspsychologie
5
Vertrauen
5
social media
5
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11
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Anderson, Chris K.
1
Back, Ki-Joon
1
Bekk, Magdalena
1
Chen, Ning
1
Chung, Sunghun
1
Gao, Yixing
1
Golja, Tea
1
González Rodríguez, María Rosario
1
Han, Saram
1
Hong, Jung Hwa
1
Hwang, Jinsoo
1
Kim, Jihye
1
Kim, Min-Seong
1
Kruse, Joachim
1
Lee, JungHoon
1
Lee, Minwoo
1
Li, Xiang
1
Li, Yina
1
Lin, Zhibin
1
Liu, Xin
1
Martínez-Torres, María del Rocío
1
Sheng, Xiaojing
1
Siguaw, Judy A.
1
Simpson, Penny M.
1
Spörrle, Matthias
1
Tan, Karen Pei-Sze
1
Toral, S. L.
1
Wen, Ji
1
Xiao, Sarah Hong
1
Zhang, Lu
1
Zheng, Xiaoyun
1
Šegota, Tina
1
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The Cornell hospitality quarterly
Tourism management : research, policies, practice
21
Journal of business research : JBR
17
International journal of hospitality management
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of contemporary hospitality management
11
Journal of travel and tourism marketing
11
Electronic commerce research
9
Journal of retailing and consumer services
8
Tourism management perspectives : TMP
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of hospitality marketing & management
7
Journal of management information systems : JMIS
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
4
Journal of internet commerce
4
Journal of vacation marketing : an international journal
4
Administrative Sciences : open access journal
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Faculty & research / Insead : working paper series
3
International journal of business information systems : IJBIS
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of international consumer marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Online reputation management in destination and hospitality : what we know, what we need to know
3
Psychology & marketing
3
The service industries journal
3
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
2
Cogent business & management
2
European journal of marketing : EJM
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of management and economics
2
International journal of market research
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
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ECONIS (ZBW)
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1
The impact of self-congruity and evaluation of the place on WOM : perspectives of tourism destination residents
Šegota, Tina
;
Chen, Ning
;
Golja, Tea
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 800-817
Persistent link: https://www.econbiz.de/10012880658
Saved in:
2
When tourists are angry or fearful : (in)effectiveness of emotion regulation in changing behavioral intention
Tan, Karen Pei-Sze
;
Li, Xiang
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 796-817
Persistent link: https://www.econbiz.de/10014582400
Saved in:
3
Exploring the roles of DMO's social media efforts and information richness on customer engagement : empirical analysis on Facebook event pages
Lee, Minwoo
;
Hong, Jung Hwa
;
Chung, Sunghun
;
Back, Ki-Joon
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
3
,
pp. 670-686
Persistent link: https://www.econbiz.de/10012492358
Saved in:
4
The interaction effects of online reviews, brand, and price on consumer hotel booking decision making
Wen, Ji
;
Lin, Zhibin
;
Liu, Xin
;
Xiao, Sarah Hong
;
Li, Yina
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 846-859
Persistent link: https://www.econbiz.de/10012492627
Saved in:
5
The influence of authenticity of online reviews on trust formation among travelers
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
5
,
pp. 763-776
Persistent link: https://www.econbiz.de/10012215782
Saved in:
6
Let's talk about this in public : consumer expectations for online review response
Zhang, Lu
;
Gao, Yixing
;
Zheng, Xiaoyun
- In:
The Cornell hospitality quarterly
61
(
2020
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10012158180
Saved in:
7
Customer motivation and response bias in online reviews
Han, Saram
;
Anderson, Chris K.
- In:
The Cornell hospitality quarterly
61
(
2020
)
2
,
pp. 142-153
Persistent link: https://www.econbiz.de/10012210716
Saved in:
8
Relationships among senior tourists' perceptions of tour guides' professional competencies, rapport, satisfaction with the guide service, tour satisfaction, and word of mouth
Hwang, Jinsoo
;
Lee, JungHoon
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
8
,
pp. 1331-1346
Persistent link: https://www.econbiz.de/10012150540
Saved in:
9
Identification of the unique attributes of tourist destinations from online reviews
Toral, S. L.
;
Martínez-Torres, María del Rocío
; …
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
7
,
pp. 908-919
Persistent link: https://www.econbiz.de/10011927228
Saved in:
10
Tourists' life satisfaction at home and away : a tale of two cities
Simpson, Penny M.
;
Siguaw, Judy A.
;
Sheng, Xiaojing
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10011432529
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