//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"MSI reports : working paper series"
~language:"eng"
~subject:"Customer value"
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Empirisches Verfahren"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Customer value
Markenartikel
Empirical method
33
Empirische Methode
33
USA
13
United States
13
Consumer behaviour
12
Konsumentenverhalten
12
Marketing
5
Advertising effects
4
Firm performance
4
Marketing management
4
Marketingmanagement
4
Unternehmenserfolg
4
Werbewirkung
4
Brand
3
Capital income
3
Kapitaleinkommen
3
Social Web
3
Social web
3
Viral marketing
3
Virales Marketing
3
Abteilung
2
Beziehungsmarketing
2
Brand management
2
Börsenkurs
2
Comparison
2
Consumer goods
2
Decision
2
Department
2
Einzelhandel
2
Entscheidung
2
Food retailing
2
Information dissemination
2
Informationsverbreitung
2
Innovation
2
KonsumgĂĽter
2
Kundenwert
2
Lebensmitteleinzelhandel
2
MarkenfĂĽhrung
2
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Case study
1
Fallstudie
1
Language
All
English
Author
All
Fischer, Marc
1
Kim, Oliver
1
Kumar, V.
1
Lim, Steve C.
1
Lovett, Mitchell J.
1
Lusch, Robert F.
1
Morgan, Neil A.
1
Peres, Renana
1
Rego, Lopo L.
1
Sattler, Henrik
1
Shachar, Ron
1
Shah, Denish
1
Voelckner, Franziska
1
Wiles, Michael A.
1
more ...
less ...
Published in...
All
MSI reports : working paper series
E-Services : opportunities and threats
1
Journal of marketing
1
Journal of marketing research : JMR
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
On brands and word of mouth
Peres, Renana
;
Shachar, Ron
;
Lovett, Mitchell J.
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 39-93
Persistent link: https://www.econbiz.de/10009531737
Saved in:
2
How important are brands? : a cross-category, cross-country study
Fischer, Marc
;
Voelckner, Franziska
;
Sattler, Henrik
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10003857396
Saved in:
3
The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 79-102
Persistent link: https://www.econbiz.de/10003857399
Saved in:
4
Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.
;
Shah, Denish
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 43-72
Persistent link: https://www.econbiz.de/10003793932
Saved in:
5
Marketing and shareholder value : sales capitalization and its estimation
Kim, Oliver
;
Lim, Steve C.
;
Lusch, Robert F.
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 73-90
Persistent link: https://www.econbiz.de/10003793936
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->