//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Destinationsmanagement"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Destinationsmanagement
Social Web
Internet marketing
64
Online-Marketing
64
Social web
32
Consumer behaviour
21
Konsumentenverhalten
21
Viral marketing
20
Virales Marketing
20
Tourism marketing
18
Tourismusmarketing
18
social media
16
Holiday behaviour
15
Online retailing
15
Online-Handel
15
Urlaubsverhalten
15
Tourism
13
Tourismus
13
Brand management
12
Markenführung
12
Hotel industry
11
Hotellerie
11
Website
9
Destination management
8
E-commerce
7
Electronic Commerce
7
Beziehungsmarketing
6
Customer integration
6
Information behaviour
6
Informationsverhalten
6
Kundenintegration
6
Relationship marketing
6
online reviews
6
Brand image
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markenimage
5
Advertising
4
Advertising effects
4
Deutschland
4
more ...
less ...
Online availability
All
Undetermined
27
Free
1
Type of publication
All
Article
39
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Aufsatz im Buch
2
Book section
2
Language
All
English
37
German
2
Author
All
Fesenmaier, Daniel R.
3
Filieri, Raffaele
2
Kim, Jihye
2
Kim, Min-Seong
2
Law, Rob
2
Li, Xiang
2
Marder, Ben
2
Perdue, Richard R.
2
Shin, Hakseung
2
Stienmetz, Jason L.
2
Wu, Luorong
2
Angell, Rob
1
Archer-Brown, Chris
1
Au, Norman
1
Ayeh, Julian K.
1
Back, Ki-Joon
1
Backman, Kenneth
1
Balaji, M. S.
1
Ben-Shaul, Michal
1
Boo, Soyoung
1
Callarisa Fiol, Luis José
1
Chen, Meng-Mei
1
Chen, Ye
1
Choi, Youngjoon
1
Chung, Sunghun
1
Cohen, Scott A.
1
Cole, Shu Tian
1
Coleman, Barbara C.
1
Colliander, Jonas
1
Deans, Kenneth R.
1
Elliot, Statia
1
Erz, Antonia
1
Gao, Jie
1
Gnoth, Juergen
1
González Rodríguez, María Rosario
1
Grohs, Reinhard
1
Hoffmann, Marie-Louise
1
Hong, Jung Hwa
1
Huang, GuoQiong Ivanka
1
Izogo, Ernest Emeka
1
more ...
less ...
Published in...
All
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
189
International journal of internet marketing and advertising : IJIMA
109
Journal of retailing and consumer services
93
International journal of advertising : the review of marketing communications
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
55
Tourism management : research, policies, practice
55
Journal of promotion management : innovations in planning and applied research
52
International journal of hospitality management
45
Business horizons
44
Information systems research : ISR
44
The journal of product & brand management
43
Journal of management information systems : JMIS
42
Cogent business & management
40
Journal of internet commerce
40
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
35
Marketing intelligence & planning
32
SpringerLink / Bücher
32
Journal of strategic marketing
31
Journal of travel and tourism marketing
31
Springer eBook Collection
31
Journal of marketing
30
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Electronic commerce research
28
International journal of contemporary hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of electronic commerce research : JECR
25
Journal of hospitality marketing & management
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of marketing management : MM
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Psychology & marketing
23
more ...
less ...
Source
All
ECONIS (ZBW)
39
Showing
1
-
10
of
39
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
3
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
4
How does mobile social media sharing benefit travel experiences?
Chen, Ye
;
Liu, Yuqing
;
Wu, Luorong
;
Li, Xiang
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
4
,
pp. 841-858
Persistent link: https://www.econbiz.de/10014245657
Saved in:
5
Delineating the effects of social media marketing activities on Generation Z travel behaviors
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
;
Qiao, Haohao
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
5
,
pp. 1140-1158
Persistent link: https://www.econbiz.de/10014245683
Saved in:
6
Are you happy for me? : how sharing positive tourism experiences through social media affects posttrip evaluations
Li, Hengyun
;
Meng, Fang
;
Zhang, Xiaonan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 477-492
Persistent link: https://www.econbiz.de/10012880220
Saved in:
7
Effectiveness of travel social media influencers : a case of eco-friendly hotels
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1138-1155
Persistent link: https://www.econbiz.de/10013258973
Saved in:
8
No story without a storyteller : the impact of the storyteller as a narrative element in online destination marketing
Pachucki, Christoph
;
Grohs, Reinhard
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1703-1718
Persistent link: https://www.econbiz.de/10013390991
Saved in:
9
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
10
The role of photograph aesthetics on online review sites : effects of management- versus traveler-generated photos on tourists’ decision making
Marder, Ben
;
Erz, Antonia
;
Angell, Rob
;
Plangger, Kirk
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
1
,
pp. 31-46
Persistent link: https://www.econbiz.de/10012425165
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->