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isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~source:"econis"
~subject:"Brand image"
~subject:"Kritik"
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Brand image
Kritik
Sport event
12
Sportveranstaltung
12
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3
Germany
3
Guerilla marketing
3
Guerilla-Marketing
3
Markenrecht
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Sportmarketing
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Sports marketing
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Trademark law
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Kim, Sukkyu
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Linley, Michael
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Asia Pacific journal of marketing and logistics
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
International journal of sport management and marketing : IJSMM
6
Journal of business research : JBR
4
Journal of travel and tourism marketing
4
International journal of advertising : the quarterly review of marketing communications
3
Sport management review
3
Tourism management : research, policies, practice
3
European Sport management quarterly : ESMQ
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of strategic marketing
2
Strategie, Marketing und Informationsmanagement
2
Tourism management perspectives : TMP
2
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
1
European journal of marketing : EJM
1
International journal of event and festival management
1
International journal of management, economics and social sciences : IJMESS
1
International journal of sports marketing & sponsorship
1
Journal of business strategy
1
Journal of consumer behaviour : an international research review
1
Journal of destination marketing & management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Research
1
Review of regional research : a publication of the German-speaking section of the Regional Science Association International, Gesellschaft für Regionalforschung
1
Schmalenbach business review : sbr
1
Sport, Business and Management : an international journal ; SBM
1
SpringerLink / Bücher
1
Strategies in sports marketing : technologies and emerging trends
1
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ECONIS (ZBW)
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1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
The role of a mega-sporting event in attracting domestic tourists : the case of Seoul
Jeong, Yunduk
;
Kim, Sukkyu
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 306-321
Persistent link: https://www.econbiz.de/10013163331
Saved in:
3
Olympische Spiele : mehr als nur eine Marke
Payne, Michael
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 531-544)
.
2014
Persistent link: https://www.econbiz.de/10010354023
Saved in:
4
Olympiaschutzgesetz : wirksamer Schutz gegen "Trittbrettwerber"?
Cherkeh, Rainer T.
;
Momsen, Carsten
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 369-389)
.
2014
Persistent link: https://www.econbiz.de/10010354034
Saved in:
5
City Branding durch Sportevents
Linley, Michael
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 235-254)
.
2014
Persistent link: https://www.econbiz.de/10010354047
Saved in:
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