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isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Journal of hospitality marketing & management"
~subject:"Advertising effects"
~subject:"Brand image"
~type:"article"
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Advertising effects
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Deutschland
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Banyai, Maria
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Journal of hospitality marketing & management
Sport marketing quarterly : preferred journal of the Sport Marketing Association
13
International journal of sports marketing & sponsorship
11
International journal of sport management and marketing : IJSMM
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising research
5
Journal of business research : JBR
5
European Sport management quarterly : ESMQ
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of travel and tourism marketing
4
Sport management review
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
Tourism management : research, policies, practice
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of strategic marketing
2
Strategies in sports marketing : technologies and emerging trends
2
Tourism management perspectives : TMP
2
Applied economics
1
Eurasian business review
1
International journal of advertising : the review of marketing communications
1
International journal of event and festival management
1
International journal of management, economics and social sciences : IJMESS
1
International journal of market research
1
International journal of nonprofit & voluntary sector marketing
1
International journal of sport finance
1
Journal of business and economic perspectives
1
Journal of business strategy
1
Journal of consumer behaviour : an international research review
1
Journal of destination marketing & management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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1
Autonomous agents and destination image formation of an Olympic host city : the case of Sochi 2014
Potwarka, Luke R.
;
Banyai, Maria
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 238-258
Persistent link: https://www.econbiz.de/10011453996
Saved in:
2
Olympische Spiele : mehr als nur eine Marke
Payne, Michael
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 531-544)
.
2014
Persistent link: https://www.econbiz.de/10010354023
Saved in:
3
City Branding durch Sportevents
Linley, Michael
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 235-254)
.
2014
Persistent link: https://www.econbiz.de/10010354047
Saved in:
4
When fit matters : leveraging destination and event image congruence
Florek, Magdalena
;
Insch, Andrea
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 265-286
Persistent link: https://www.econbiz.de/10009130561
Saved in:
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