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isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Journal of hospitality marketing & management"
~subject:"Brand image"
~subject:"Tourismusmarketing"
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Tourismusmarketing
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Journal of hospitality marketing & management
International journal of sport management and marketing : IJSMM
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Journal of travel and tourism marketing
6
Tourism management : research, policies, practice
6
Journal of business research : JBR
5
European Sport management quarterly : ESMQ
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of sports marketing & sponsorship
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Sport management review
3
Tourism economics : the business and finance of tourism and recreation
3
Asia Pacific journal of marketing and logistics
2
International journal of event and festival management
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Journal of vacation marketing
2
Journal of vacation marketing : an international journal
2
Strategie, Marketing und Informationsmanagement
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism management perspectives : TMP
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
1
European journal of marketing : EJM
1
Globalism and regional economy
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International journal of management, economics and social sciences : IJMESS
1
Journal of business strategy
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Journal of consumer behaviour : an international research review
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Journal of destination marketing & management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing analytics : JMA
1
Journal of promotion management : JPM
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Journal of tourism, sustainability and well-being
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing intelligence & planning
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Omega : the international journal of management science
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ECONIS (ZBW)
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1
Autonomous agents and destination image formation of an Olympic host city : the case of Sochi 2014
Potwarka, Luke R.
;
Banyai, Maria
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 238-258
Persistent link: https://www.econbiz.de/10011453996
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2
The importance of the location in hosting a festival : a mapping approach
Leenders, Mark A. A. M.
;
Go, Frank M.
;
Bhansing, Pawan V.
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 754-769
Persistent link: https://www.econbiz.de/10011433688
Saved in:
3
Olympische Spiele : mehr als nur eine Marke
Payne, Michael
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 531-544)
.
2014
Persistent link: https://www.econbiz.de/10010354023
Saved in:
4
City Branding durch Sportevents
Linley, Michael
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 235-254)
.
2014
Persistent link: https://www.econbiz.de/10010354047
Saved in:
5
When fit matters : leveraging destination and event image congruence
Florek, Magdalena
;
Insch, Andrea
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 265-286
Persistent link: https://www.econbiz.de/10009130561
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