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isPartOf:"Marketing Science"
~isPartOf:"Discussion papers / CEPR"
~isPartOf:"European journal of operational research : EJOR"
~subject:"Advertising"
~subject:"Vertriebsweg"
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Advertising
Vertriebsweg
Competition
290
Wettbewerb
256
Theorie
108
Theory
108
Game theory
55
Spieltheorie
55
competition
51
Lieferkette
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Bergemann, Dirk
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Marketing Science
Discussion papers / CEPR
European journal of operational research : EJOR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
International journal of production economics
9
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Production and operations management : the flagship research journal of the Production and Operations Management Society
8
Information economics and policy : IEP
7
Production and operations management : an international journal of the Production and Operations Management Society
6
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6
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5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Cowles Foundation discussion paper
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Discussion paper / University of British Columbia, Department of Economics
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IEEE transactions on engineering management : EM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of industrial organization
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Journal of retailing and consumer services
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Journal of the Operational Research Society
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Omega : the international journal of management science
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SpringerLink / Bücher
4
Transportation research / E : an international journal
4
Economics letters
3
European economic review : EER
3
International journal of production research
3
Journal of economics & management strategy : JEMS
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research
3
Manufacturing & service operations management : M & SOM
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Marketing letters : a journal of research in marketing
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NBER Working Paper
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NBER working paper series
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Quantitative marketing and economics : QME
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Applied economics
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CESifo Working Paper Series
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CIE discussion papers
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ECONIS (ZBW)
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Compete or cooperate? : effects of channel relationships on government policies for sustainability
Dou, Guowei
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 718-732
Persistent link: https://www.econbiz.de/10014456630
Saved in:
2
Channel strategies for competing retailers : whether and when to introduce live stream?
Huang, Lingchen
;
Bin, Liu
;
Rong, Zhang
- In:
European journal of operational research : EJOR
312
(
2024
)
2
,
pp. 413-426
Persistent link: https://www.econbiz.de/10014456278
Saved in:
3
Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences
Yenipazarli, Arda
- In:
European journal of operational research : EJOR
312
(
2024
)
3
,
pp. 1059-1073
Persistent link: https://www.econbiz.de/10014456466
Saved in:
4
Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
Qian, Zhifeng
;
Day, Steven James
;
Ignatius, Joshua
; …
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 565-586
Persistent link: https://www.econbiz.de/10014456614
Saved in:
5
Less is more? : channel separation to mitigate triple competition and combat copycats in agency e-commerce
Niu, Baozhuang
;
Ruan, Yiyuan
;
Xu, Haotao
- In:
European journal of operational research : EJOR
315
(
2024
)
1
,
pp. 242-270
Persistent link: https://www.econbiz.de/10014562825
Saved in:
6
Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
Saved in:
7
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014329135
Saved in:
8
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014281869
Saved in:
9
Platform responses to entry in a local market with mobile providers
Zhou, Yongyi
;
Zhang, Yulin
;
Goh, Mark
- In:
European journal of operational research : EJOR
309
(
2023
)
1
,
pp. 236-251
Persistent link: https://www.econbiz.de/10014290471
Saved in:
10
Whether to adopt "buy online and return to store" strategy in a competitive market?
Yan, Shuai
;
Archibald, Thomas Welsh
;
Han, Xiaohua
; …
- In:
European journal of operational research : EJOR
301
(
2022
)
3
,
pp. 974-986
Persistent link: https://www.econbiz.de/10013267806
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