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isPartOf:"Marketing Science"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Transportation research / E : an international journal"
~subject:"Advertising"
~subject:"Vertriebsweg"
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Advertising
Vertriebsweg
Competition
248
Wettbewerb
210
Theorie
79
Theory
79
Lieferkette
77
Supply chain
77
Game theory
62
Spieltheorie
62
Supply chain management
39
competition
37
Pricing strategy
34
Preismanagement
33
Einzelhandel
27
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Market entry
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Online-Handel
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Supplier relationship management
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game theory
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International competition
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Nash equilibrium
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Goh, Mark
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Zhang, Yulin
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Marketing Science
European journal of operational research : EJOR
Transportation research / E : an international journal
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
International journal of production economics
9
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Production and operations management : the flagship research journal of the Production and Operations Management Society
8
Information economics and policy : IEP
7
Production and operations management : an international journal of the Production and Operations Management Society
6
Working papers / TSE : WP
6
CESifo working papers
5
Discussion paper / Centre for Economic Policy Research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Cowles Foundation discussion paper
4
Discussion paper / University of British Columbia, Department of Economics
4
IEEE transactions on engineering management : EM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of industrial organization
4
Journal of business research : JBR
4
Journal of retailing and consumer services
4
Journal of the Operational Research Society
4
Omega : the international journal of management science
4
SpringerLink / Bücher
4
Discussion papers / CEPR
3
Economics letters
3
European economic review : EER
3
International journal of production research
3
Journal of economics & management strategy : JEMS
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research
3
Manufacturing & service operations management : M & SOM
3
Marketing letters : a journal of research in marketing
3
NBER Working Paper
3
NBER working paper series
3
Quantitative marketing and economics : QME
3
Applied economics
2
CESifo Working Paper Series
2
CIE discussion papers
2
Cowles Foundation Discussion Paper
2
Discussion paper / NHH, Department of Economics
2
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ECONIS (ZBW)
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RePEc
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1
Compete or cooperate? : effects of channel relationships on government policies for sustainability
Dou, Guowei
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 718-732
Persistent link: https://www.econbiz.de/10014456630
Saved in:
2
Channel strategies for competing retailers : whether and when to introduce live stream?
Huang, Lingchen
;
Bin, Liu
;
Rong, Zhang
- In:
European journal of operational research : EJOR
312
(
2024
)
2
,
pp. 413-426
Persistent link: https://www.econbiz.de/10014456278
Saved in:
3
Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences
Yenipazarli, Arda
- In:
European journal of operational research : EJOR
312
(
2024
)
3
,
pp. 1059-1073
Persistent link: https://www.econbiz.de/10014456466
Saved in:
4
Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
Qian, Zhifeng
;
Day, Steven James
;
Ignatius, Joshua
; …
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 565-586
Persistent link: https://www.econbiz.de/10014456614
Saved in:
5
Less is more? : channel separation to mitigate triple competition and combat copycats in agency e-commerce
Niu, Baozhuang
;
Ruan, Yiyuan
;
Xu, Haotao
- In:
European journal of operational research : EJOR
315
(
2024
)
1
,
pp. 242-270
Persistent link: https://www.econbiz.de/10014562825
Saved in:
6
Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
Saved in:
7
The bright side of outside market entry with manufacturer encroachment
Kittaka, Yuta
;
Pan, Cong
- In:
Transportation research / E : an international journal
180
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014461314
Saved in:
8
Platform responses to entry in a local market with mobile providers
Zhou, Yongyi
;
Zhang, Yulin
;
Goh, Mark
- In:
European journal of operational research : EJOR
309
(
2023
)
1
,
pp. 236-251
Persistent link: https://www.econbiz.de/10014290471
Saved in:
9
Channel leadership and performance for a closed-loop supply chain considering competition
Zhou, Yongyi
;
Zhang, Yulin
;
Wahab, M. I. M.
;
Goh, Mark
- In:
Transportation research / E : an international journal
175
(
2023
),
pp. 1-29
Persistent link: https://www.econbiz.de/10014381961
Saved in:
10
Whether to adopt "buy online and return to store" strategy in a competitive market?
Yan, Shuai
;
Archibald, Thomas Welsh
;
Han, Xiaohua
; …
- In:
European journal of operational research : EJOR
301
(
2022
)
3
,
pp. 974-986
Persistent link: https://www.econbiz.de/10013267806
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