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isPartOf:"Marketing Science"
~isPartOf:"European journal of operational research : EJOR"
~subject:"Advertising"
~subject:"Duopoly"
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1
Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences
Yenipazarli, Arda
- In:
European journal of operational research : EJOR
312
(
2024
)
3
,
pp. 1059-1073
Persistent link: https://www.econbiz.de/10014456466
Saved in:
2
Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
Qian, Zhifeng
;
Day, Steven James
;
Ignatius, Joshua
; …
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 565-586
Persistent link: https://www.econbiz.de/10014456614
Saved in:
3
Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
Saved in:
4
Extracting values from consumer returns : the role of return-freight insurance for competing e-sellers
Chen, Zhongwei
;
Fan, Zhi-Ping
;
Zhu, Stuart X.
- In:
European journal of operational research : EJOR
306
(
2023
)
1
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014266938
Saved in:
5
Platform responses to entry in a local market with mobile providers
Zhou, Yongyi
;
Zhang, Yulin
;
Goh, Mark
- In:
European journal of operational research : EJOR
309
(
2023
)
1
,
pp. 236-251
Persistent link: https://www.econbiz.de/10014290471
Saved in:
6
Two-sided competition with vertical differentiation in both acquisition and sales in remanufacturing
Kleber, Rainer
;
Reimann, Marc
;
Souza, Gilvan C.
;
Zhang, …
- In:
European journal of operational research : EJOR
284
(
2020
)
2
,
pp. 572-587
Persistent link: https://www.econbiz.de/10012238760
Saved in:
7
Optimal acquisition and retention strategies in a duopoly model of competition
Chang, Shuhua
;
Zhang, Zhaowei
;
Wang, Xinyu
;
Dong, Yan
- In:
European journal of operational research : EJOR
282
(
2020
)
2
,
pp. 677-695
Persistent link: https://www.econbiz.de/10012157915
Saved in:
8
Multi-sourcing and information sharing under competition and supply uncertainty
Wu, Junjian
;
Wang, Haiyan
;
Shang, Jennifer
- In:
European journal of operational research : EJOR
278
(
2019
)
2
,
pp. 658-671
Persistent link: https://www.econbiz.de/10012102571
Saved in:
9
Licensing to a competitor and strategic royalty choice in a dynamic duopoly
Wu, Cheng-Han
- In:
European journal of operational research : EJOR
279
(
2019
)
3
,
pp. 840-853
Persistent link: https://www.econbiz.de/10012102782
Saved in:
10
Newsvendor competition under asymmetric cost information
Güler, Kemal
;
Körpeoğlu, Evren
;
Şen, Alper
- In:
European journal of operational research : EJOR
271
(
2018
)
2
,
pp. 561-576
Persistent link: https://www.econbiz.de/10011890283
Saved in:
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