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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~accessRights:"restricted"
~isPartOf:"Journal of sports economics"
~isPartOf:"The marketing review"
~subject:"Konsumentenverhalten"
~subject:"Professional sports"
~subject:"Profisport"
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Konsumentenverhalten
Professional sports
Profisport
Sportmarketing
11
Sports marketing
11
Consumer behaviour
5
Football
5
Fußball
5
Sport
5
Sport event
5
Sports
5
Sportveranstaltung
5
Anlageverhalten
2
Ball game
2
Ballsport
2
Behavioural finance
2
Demand
2
Fans
2
Nachfrage
2
Risiko
2
Risk
2
Sport organization
2
Sportorganisation
2
outcome uncertainty
2
sports
2
Athletes
1
Basketball
1
Beziehungsmarketing
1
Bias
1
Brand equity
1
Brand image
1
Brand management
1
Branding
1
Brasilien
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Brazil
1
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Börsenkurs
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Humphreys, Brad R.
2
Feddersen, Arne
1
Frey, Bruno S.
1
Friesen, Geoffrey C.
1
Grimshaw, Scott D.
1
Gullo, Anthony
1
Larson, Jeffrey S.
1
Las Casas, Alexandre Luzzi
1
Lewis, Michael
1
Miceli, Thomas J.
1
Payne, Brian C.
1
Pyun, Hyunwoong
1
Schmidt, Sascha Leonard
1
Schreyer, Dominik
1
Shuv-Ami, Avichai
1
Silva, Edson Coutinho da
1
Soebbing, Brian P.
1
Sung, Hojun
1
Thrassou, Alkis
1
Torgler, Benno
1
Trešl, Jiří
1
Vrontis, Demetris
1
Yoon, Yeujun
1
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of sports economics
The marketing review
Journal of sport management : the official journal of the North American Society of Sport Management
73
International journal of sports marketing & sponsorship
64
European Sport management quarterly : ESMQ
56
Sport management review
55
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
International journal of sport management and marketing : IJSMM
41
Journal of business research : JBR
21
Sport, Business and Management : an international journal ; SBM
17
Journal of strategic marketing
9
International journal of sport finance
8
European journal of operational research : EJOR
7
Asia Pacific journal of marketing and logistics
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Routledge international handbooks
5
SpringerLink / Bücher
5
The service industries journal
5
Edward Elgar E-Book Archive
4
European journal of international management : EJIM
4
Marketing intelligence & planning
4
Services marketing quarterly
4
The journal of brand management : an international journal
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of event and festival management
3
Journal of retailing and consumer services
3
Journal of service management
3
The journal of business & industrial marketing
3
Tourism management perspectives : TMP
3
Corporate reputation review
2
Economic research
2
Elgar original reference
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
Event- und Impaktforschung
2
International journal of advertising : the review of marketing communications
2
Journal for global business advancement : JGBA
2
Journal of business strategy
2
Journal of consumer marketing
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
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ECONIS (ZBW)
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1
Disaggregated attendance demand : comparing daily ticket purchasers and season ticket holders in K-League 1
Sung, Hojun
;
Pyun, Hyunwoong
- In:
Journal of sports economics
24
(
2023
)
6
,
pp. 717-736
Persistent link: https://www.econbiz.de/10014325785
Saved in:
2
An empirical examination of the development and impact of star power in Major League Baseball
Lewis, Michael
;
Yoon, Yeujun
- In:
Journal of sports economics
19
(
2018
)
2
,
pp. 155-187
Persistent link: https://www.econbiz.de/10011855872
Saved in:
3
Effect of star power on NBA All-Star Game tv audience
Grimshaw, Scott D.
;
Larson, Jeffrey S.
- In:
Journal of sports economics
22
(
2021
)
2
,
pp. 139-163
Persistent link: https://www.econbiz.de/10012391522
Saved in:
4
Does sports make people happier, or do happy people more sports?
Frey, Bruno S.
;
Gullo, Anthony
- In:
Journal of sports economics
22
(
2021
)
4
,
pp. 432-458
Persistent link: https://www.econbiz.de/10012492182
Saved in:
5
Football spectator no-show behavior
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
20
(
2019
)
4
,
pp. 580-602
Persistent link: https://www.econbiz.de/10012014768
Saved in:
6
The peculiar preferences of sports fans : toward a preference-based motivation for the uncertainty of outcome hypothesis
Humphreys, Brad R.
;
Miceli, Thomas J.
- In:
Journal of sports economics
20
(
2019
)
6
,
pp. 782-796
Persistent link: https://www.econbiz.de/10012111443
Saved in:
7
Sentiment bias in National Basketball Association betting
Feddersen, Arne
;
Humphreys, Brad R.
;
Soebbing, Brian P.
- In:
Journal of sports economics
19
(
2018
)
4
,
pp. 455-472
Persistent link: https://www.econbiz.de/10011855901
Saved in:
8
Sentiment and stock returns : anticipating a major sporting event
Payne, Brian C.
;
Trešl, Jiří
;
Friesen, Geoffrey C.
- In:
Journal of sports economics
19
(
2018
)
6
,
pp. 843-872
Persistent link: https://www.econbiz.de/10011900125
Saved in:
9
Sports ecosystems : assumptions for incorporating marketing strategies in sports clubs
Silva, Edson Coutinho da
;
Las Casas, Alexandre Luzzi
- In:
The marketing review
17
(
2017
)
4
,
pp. 409-426
Persistent link: https://www.econbiz.de/10011861371
Saved in:
10
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
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