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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Applied Marketing Science / Angewandte Marketingforschung"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of sports economics"
~isPartOf:"The marketing review"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Sports marketing"
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Konsumentenverhalten
Sportmarketing
62
Sports marketing
62
Professional sports
32
Profisport
32
Consumer behaviour
22
Sport event
20
Sportveranstaltung
20
Football
19
Fußball
19
Sport
17
Sports
17
Deutschland
11
Germany
11
Sponsoring
11
Sponsorship
11
Sport organization
11
Sportorganisation
11
Ball game
7
Ballsport
7
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Marketing management
6
Marketingmanagement
6
Welt
6
World
6
Beziehungsmarketing
5
Relationship marketing
5
Sports economics
5
Sportökonomik
5
Advertising effects
4
USA
4
United States
4
Werbewirkung
4
sports
4
Athletes
3
Europa
3
Europe
3
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11
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4
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Article
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19
Aufsatz in Zeitschrift
19
Aufsatz im Buch
1
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1
Conference paper
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1
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English
21
German
1
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Humphreys, Brad R.
2
Leng, Ho Keat
2
Lucas, Christian
2
Schreyer, Dominik
2
Akoglu, Halil Erdem
1
Ansari, Payam
1
Brandes, Leif
1
Brencis, Ainars
1
Brown, Daniel
1
Chiu, Weisheng
1
Cho, Heetae
1
Cross, Jeffrey
1
Dias, Marta Ferreira
1
Feddersen, Arne
1
Franck, Egon
1
Harrington, David Edwin
1
Ikkala, Jacob
1
Itani, Maher N.
1
Lee, Sheng Yen
1
Link, Charles R.
1
Macedo, Anthony
1
Miceli, Thomas J.
1
Mourão, Paulo Reis
1
Nalbantis, Georgios
1
Nüesch, Stephan
1
Paul, Rodney J.
1
Pawlowski, Tim
1
Phua, Yi Xian Philip
1
Pyun, Hyunwoong
1
Rai, Jaskirat Singh
1
Richardson, Travis
1
Rohlmann, Peter
1
Schmidt, Sascha Leonard
1
Shuv-Ami, Avichai
1
Soebbing, Brian P.
1
Sung, Hojun
1
Thrassou, Alkis
1
Toh, Brendon
1
Torgler, Benno
1
Treber, Jaret
1
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Applied Marketing Science / Angewandte Marketingforschung
Asia Pacific journal of marketing and logistics
Journal of sports economics
The marketing review
Journal of sport management : the official journal of the North American Society of Sport Management
77
International journal of sports marketing & sponsorship
69
Sport marketing quarterly : preferred journal of the Sport Marketing Association
67
International journal of sport management and marketing : IJSMM
61
European Sport management quarterly : ESMQ
55
Sport management review
54
Journal of business research : JBR
21
Sport, Business and Management : an international journal ; SBM
13
International journal of sport finance
8
European journal of marketing : EJM
7
Journal of strategic marketing
6
The journal of brand management : an international journal
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of retailing and consumer services
4
Services marketing quarterly
4
The service industries journal
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Organizations and markets in emerging economies
3
The journal of consumer marketing
3
The journal of product & brand management
3
Applied economics
2
Applied economics letters
2
Cogent business & management
2
Consumer behavior review : CBR
2
Corporate reputation review
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
European journal of international management : EJIM
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
Journal for global business advancement : JGBA
2
Journal of behavioral and experimental economics
2
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ECONIS (ZBW)
22
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10
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22
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1
Emotional cues and the demand for televised sports : evidence from the UEFA Champions League
Richardson, Travis
;
Nalbantis, Georgios
;
Pawlowski, Tim
- In:
Journal of sports economics
24
(
2023
)
8
,
pp. 993-1025
Persistent link: https://www.econbiz.de/10014384475
Saved in:
2
European men's club football in the eyes of consumers : the determinants of television broadcast demand
Macedo, Anthony
;
Dias, Marta Ferreira
;
Mourão, Paulo Reis
- In:
Journal of sports economics
24
(
2023
)
5
,
pp. 579-623
Persistent link: https://www.econbiz.de/10014295385
Saved in:
3
Do fans impact sports outcomes? : a COVID-19 natural experiment
Cross, Jeffrey
;
Uhrig, Richard
- In:
Journal of sports economics
24
(
2023
)
1
,
pp. 3-27
Persistent link: https://www.econbiz.de/10013474058
Saved in:
4
Stadium attendance demand research : a scoping review
Schreyer, Dominik
;
Ansari, Payam
- In:
Journal of sports economics
23
(
2022
)
6
,
pp. 749-788
Persistent link: https://www.econbiz.de/10013392113
Saved in:
5
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
6
Disaggregated attendance demand : comparing daily ticket purchasers and season ticket holders in K-League 1
Sung, Hojun
;
Pyun, Hyunwoong
- In:
Journal of sports economics
24
(
2023
)
6
,
pp. 717-736
Persistent link: https://www.econbiz.de/10014325785
Saved in:
7
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
8
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
9
Football spectator no-show behavior
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
20
(
2019
)
4
,
pp. 580-602
Persistent link: https://www.econbiz.de/10012014768
Saved in:
10
The peculiar preferences of sports fans : toward a preference-based motivation for the uncertainty of outcome hypothesis
Humphreys, Brad R.
;
Miceli, Thomas J.
- In:
Journal of sports economics
20
(
2019
)
6
,
pp. 782-796
Persistent link: https://www.econbiz.de/10012111443
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