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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Applied Marketing Science / Angewandte Marketingforschung"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The marketing review"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Sports marketing"
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Konsumentenverhalten
Sportmarketing
50
Sports marketing
50
Professional sports
17
Profisport
17
Consumer behaviour
16
Sport
16
Sponsoring
15
Sponsorship
15
Sports
15
Football
12
Fußball
12
Sport organization
12
Sportorganisation
12
Brand management
11
Markenführung
11
Brand image
10
Deutschland
10
Germany
10
Markenimage
10
Beziehungsmarketing
9
Relationship marketing
9
Sport event
8
Sportveranstaltung
8
Marketing management
7
Marketingmanagement
7
Welt
5
World
5
Social Web
4
Social web
4
Netherlands
3
Niederlande
3
Advertising effects
2
Arbeitsgruppe
2
Brasilien
2
Brazil
2
Customer satisfaction
2
Fans
2
Kundenzufriedenheit
2
Motorsport
2
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Undetermined
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1
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English
15
German
1
Author
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Leng, Ho Keat
2
Lucas, Christian
2
Akoglu, Halil Erdem
1
Bertschy, Marjorie
1
Brencis, Ainars
1
Chanavat, Nicolas
1
Chien, P. Monica
1
Chiu, Weisheng
1
Cho, Heetae
1
Desbordes, Michel
1
Ikkala, Jacob
1
Itani, Maher N.
1
Kelly, Sarah J.
1
Kim, Sungkyung
1
Kolyperas, D.
1
Lee, Sheng Yen
1
Manoli, Argyro Elisavet
1
Martinent, Guillaume
1
Mühlbacher, Hans
1
Papadimitriou, D.
1
Parganas, P.
1
Phua, Yi Xian Philip
1
Rai, Jaskirat Singh
1
Rohlmann, Peter
1
Shuv-Ami, Avichai
1
Sparks, L.
1
Thrassou, Alkis
1
Toh, Brendon
1
Tsordia, Ch.
1
Vrontis, Demetris
1
Weeks, Clinton S.
1
Yousaf, Anish
1
Özbek, Oğuz
1
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Applied Marketing Science / Angewandte Marketingforschung
Asia Pacific journal of marketing and logistics
Journal of strategic marketing
The marketing review
Journal of sport management : the official journal of the North American Society of Sport Management
77
International journal of sports marketing & sponsorship
69
Sport marketing quarterly : preferred journal of the Sport Marketing Association
67
International journal of sport management and marketing : IJSMM
61
European Sport management quarterly : ESMQ
55
Sport management review
54
Journal of business research : JBR
21
Sport, Business and Management : an international journal ; SBM
13
Journal of sports economics
12
International journal of sport finance
8
European journal of marketing : EJM
7
The journal of brand management : an international journal
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of retailing and consumer services
4
Services marketing quarterly
4
The service industries journal
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Organizations and markets in emerging economies
3
The journal of consumer marketing
3
The journal of product & brand management
3
Applied economics
2
Applied economics letters
2
Cogent business & management
2
Consumer behavior review : CBR
2
Corporate reputation review
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
European journal of international management : EJIM
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
Journal for global business advancement : JGBA
2
Journal of behavioral and experimental economics
2
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ECONIS (ZBW)
16
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1
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10
of
16
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date (oldest first)
1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
3
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
4
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
5
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
Saved in:
6
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
7
There goes my hero again : sport scandal frequency and social identity driven response
Kelly, Sarah J.
;
Weeks, Clinton S.
;
Chien, P. Monica
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10011860426
Saved in:
8
Exploring value co-creation in Fan Fests : the role of fans
Kolyperas, D.
;
Sparks, L.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011860430
Saved in:
9
The influence of sport sponsorship on brand equity and purchase behavior
Tsordia, Ch.
;
Papadimitriou, D.
;
Parganas, P.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
Saved in:
10
Service quality of sports centers and customer loyalty
Lee, Sheng Yen
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 870-879
Persistent link: https://www.econbiz.de/10011792218
Saved in:
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