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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Corporate reputation review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Sport management review"
~isPartOf:"The marketing review"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Sports marketing"
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Konsumentenverhalten
Sports marketing
188
Sportmarketing
187
Sport
101
Sports
101
Professional sports
89
Profisport
89
Consumer behaviour
83
Sport organization
53
Sportorganisation
53
Sponsoring
52
Sponsorship
52
Sport event
44
Sportveranstaltung
44
Football
36
Fußball
36
Brand management
32
Markenführung
32
Brand image
25
Markenimage
25
Beziehungsmarketing
24
Relationship marketing
24
Arbeitsgruppe
18
Social Web
18
Social web
18
Team
18
Sport policy
16
Sportpolitik
16
Management
15
Advertising effects
14
Ball game
14
Ballsport
14
USA
14
United States
14
Werbewirkung
14
Emotion
13
Organisation
12
Organization
12
Marketing management
11
Marketingmanagement
11
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Undetermined
56
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Article
83
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Article in journal
82
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82
Aufsatz im Buch
1
Book section
1
Conference paper
1
Konferenzbeitrag
1
Language
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English
82
German
1
Author
All
Funk, Daniel C.
5
Ko, Yong Jae
5
Heere, Bob
4
McDonald, Heath
4
Doyle, Jason P.
3
Grohs, Reinhard
3
Kim, Yu Kyoum
3
Yoshida, Masayuki
3
Bennett, Gregg
2
Chanavat, Nicolas
2
Drayer, Joris
2
Dwyer, Brendan
2
Filo, Kevin
2
Hing, Nerilee
2
Hoeber, Larena
2
James, Jeffrey D.
2
Jang, Wonseok
2
Koenigstorfer, Joerg
2
Lamont, Matthew
2
Reisinger, Heribert
2
Scheerder, Jeroen
2
Shuv-Ami, Avichai
2
Smith, Aaron
2
Stadler Blank, Ashley
2
Thibaut, Erik
2
Vitartas, Peter
2
Vos, Steven
2
Aiken, Kirk Damon
1
Apostolopoulou, Artemisia
1
Arai, Akiko
1
Armstrong, Cole
1
Asada, Akira
1
Avourdiadou, Sevastia
1
Año, Vicente
1
Bachleda, Catherine
1
Backhaus, Christof
1
Bain, Amy
1
Baker, Bradley J.
1
Ballouli, Khalid
1
Bass, Jordan
1
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Published in...
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Corporate reputation review
Journal of business research : JBR
Journal of marketing communications
Sport management review
The marketing review
Journal of sport management : the official journal of the North American Society of Sport Management
77
International journal of sports marketing & sponsorship
69
Sport marketing quarterly : preferred journal of the Sport Marketing Association
67
International journal of sport management and marketing : IJSMM
61
European Sport management quarterly : ESMQ
55
Sport, Business and Management : an international journal ; SBM
13
Journal of sports economics
12
International journal of sport finance
8
European journal of marketing : EJM
7
Journal of strategic marketing
6
Asia Pacific journal of marketing and logistics
5
The journal of brand management : an international journal
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of retailing and consumer services
4
Services marketing quarterly
4
The service industries journal
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Organizations and markets in emerging economies
3
The journal of consumer marketing
3
The journal of product & brand management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Applied economics letters
2
Cogent business & management
2
Consumer behavior review : CBR
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
European journal of international management : EJIM
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
Journal for global business advancement : JGBA
2
Journal of behavioral and experimental economics
2
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Source
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ECONIS (ZBW)
83
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83
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1
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
2
No name, no logo, no problem? : Examining early fan connections to NHL Seattle
Davies, Melissa
;
Armstrong, Cole
;
Blaszka, Matthew
- In:
Sport management review
25
(
2022
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10013426216
Saved in:
3
Sport spectator adoption of technological innovations : a behavioral reasoning analysis of fan experience apps
Uhrich, Sebastian
- In:
Sport management review
25
(
2022
)
2
,
pp. 275-299
Persistent link: https://www.econbiz.de/10013257639
Saved in:
4
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
5
The roles of team identification and psychological ownership in fans’ intentions to purchase team-licensed and a sponsor’s products : the case of FC Barcelona members
Palau i Saumell, Ramon
;
Matute, Jorge
;
Coll, Santiago Forgas
- In:
Sport management review
25
(
2022
)
5
,
pp. 791-819
Persistent link: https://www.econbiz.de/10014277027
Saved in:
6
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
7
Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu
;
Schneiders, Christopher
;
Merten, Sebastian
- In:
Journal of business research : JBR
136
(
2021
),
pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
Saved in:
8
The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed
;
Neale, Larry
;
Sekhon, Harjit
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
Saved in:
9
Examining the relationship for sport motives, relationship quality, and sport consumption intention
Paek, Bomin
;
Morse, Alan
;
Hutchinson, Susan
;
Lim, …
- In:
Sport management review
24
(
2021
)
2
,
pp. 322-344
Persistent link: https://www.econbiz.de/10012628939
Saved in:
10
Fantasy sports and beyond : complementary digital experiences (CDXs) as innovations for enhancing fan experience
Yuksel, Mujde
;
Smith, Andrew N.
;
Milne, George R.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 143-155
Persistent link: https://www.econbiz.de/10012643523
Saved in:
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