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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~person:"Angell, Robert J."
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Consumer behaviour
2
Konsumentenverhalten
2
Sponsoring
2
Sponsorship
2
Sportmarketing
2
Sports marketing
2
perceived fit
2
Arbeitsgruppe
1
Brand image
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Designation of origin
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Football
1
Fußball
1
Herkunftsbezeichnung
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Markenimage
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Professional sports
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Profisport
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Sport
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Sports
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Structural equation model
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Strukturgleichungsmodell
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Team
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animosity
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country of origin
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rival fans
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schadenfreude
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structural equation modelling
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Angell, Robert J.
Bühler, André W.
10
Nufer, Gerd
9
Biscaia, Rui
6
Kunkel, Thilo
6
Woratschek, Herbert
6
Karg, Adam
4
Koenigstorfer, Joerg
4
McDonald, Heath
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Su, Yiran
4
Uhrich, Sebastian
4
Chanavat, Nicolas
3
Ströbel, Tim
3
Ahn, Taesoo
2
Anagnostopoulos, Christos
2
Behrens, Anton
2
Bodet, Guillaume
2
Bottomley, Paul
2
Burmann, Christoph
2
Buser, Markus
2
Byon, Kevin K.
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Cook, David
2
Dickson, Geoff
2
Dowling, Mathew
2
Doyle, Jason P.
2
Fujak, Hunter
2
Gorton, Matthew
2
Green, Chris
2
Hedlund, David P.
2
Holthoff, Lisa Carola
2
Horbel, Chris
2
Inoue, Yuhei
2
Joo, Soyoung
2
Kim, Yu Kyoum
2
Kolyperas, Dimitrios
2
Leckie, Civilai
2
Lock, Daniel
2
Mao, Luke Lunhua
2
McCullough, Brian P.
2
Na, Sangwon
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
European Sport management quarterly : ESMQ
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
Journal of marketing communications
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
2
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Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships
Angell, Robert J.
;
Bottomley, Paul
;
Brečić, Ružica
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 605-624
Persistent link: https://www.econbiz.de/10012623297
Saved in:
2
Understanding fans' responses to the sponsor of a rival team
Angell, Robert J.
;
Gorton, Matthew
;
Bottomley, Paul
; …
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
2
,
pp. 190-213
Persistent link: https://www.econbiz.de/10011570965
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