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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~subject:"Social web"
~subject:"Sport"
~type:"article"
~type_genre:"Article in journal"
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Sportmarketing
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Sports marketing
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Sponsoring
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Advertising effects
4
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenimage
4
Werbewirkung
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Sport event
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Sports
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Abdourazakou, Yann
1
Choi, Yung Kyun
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Grohs, Reinhard
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Kim, Kyung Hoon
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Kim, Sang Jin
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Liu, Honglei
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Park, Sun-Young
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Peng, Siqing
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Sauer, Paul L.
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
International journal of advertising : the quarterly review of marketing communications
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
International journal of sports marketing & sponsorship
80
Sport management review
74
European Sport management quarterly : ESMQ
67
Journal of sport management : the official journal of the North American Society of Sport Management
65
International journal of sport management and marketing : IJSMM
61
Sport marketing quarterly : preferred journal of the Sport Marketing Association
46
Journal of business research : JBR
28
Sport, Business and Management : an international journal ; SBM
18
International journal of sport finance
10
European journal of operational research : EJOR
8
European journal of marketing : EJM
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Tourism management perspectives : TMP
6
Applied economics
5
Journal of sports economics
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
International journal of advertising : the review of marketing communications
4
Journal of service management
4
Services marketing quarterly
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
European journal of international management : EJIM
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Journal of vacation marketing : an international journal
3
Management decision : MD
3
Psychology & marketing
3
The marketing review
3
The service industries journal
3
Australasian marketing journal
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
Business horizons
2
Cogent business & management
2
DBS business review : an international academic collaboration
2
European journal of government and economics : EJGE
2
European research studies
2
IMA journal of management mathematics
2
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1
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Yim, Mark Yi-Cheon
;
Abdourazakou, Yann
;
Sauer, Paul L.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 958-983
Persistent link: https://www.econbiz.de/10012492621
Saved in:
2
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
3
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
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