Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Year of publication: |
2018
|
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Authors: | Yim, Mark Yi-Cheon ; Abdourazakou, Yann ; Sauer, Paul L. ; Park, Sun-Young |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 6, p. 958-983
|
Subject: | Dimensionality | brand placement | sports involvement | stereoscopic 3-D | Product Placement | Product placement | Niederlande | Netherlands | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Sport | Sports | Markenführung | Brand management |
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