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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of sports economics"
~isPartOf:"The marketing review"
~subject:"Advertising effects"
~subject:"Konsumentenverhalten"
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Advertising effects
Konsumentenverhalten
Sports marketing
88
Sportmarketing
87
Professional sports
41
Profisport
41
Sport
37
Sports
37
Consumer behaviour
36
Sport event
33
Sportveranstaltung
33
Sponsoring
27
Sponsorship
27
Football
23
Fußball
23
Sport organization
16
Sportorganisation
16
Beziehungsmarketing
11
Brand management
11
Markenführung
11
Relationship marketing
11
Brand image
10
Deutschland
10
Germany
10
Markenimage
10
Ball game
8
Ballsport
8
Werbewirkung
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Gambling
7
Glücksspiel
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Marketing management
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Marketingmanagement
7
Social Web
6
Social web
6
Sports economics
6
Sportökonomik
6
Athletes
4
Corporate Social Responsibility
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Corporate social responsibility
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Emotion
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Grohs, Reinhard
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Aiken, Kirk Damon
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Ansari, Payam
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Año, Vicente
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of business research : JBR
Journal of sports economics
The marketing review
Journal of sport management : the official journal of the North American Society of Sport Management
80
International journal of sports marketing & sponsorship
77
Sport marketing quarterly : preferred journal of the Sport Marketing Association
77
International journal of sport management and marketing : IJSMM
64
European Sport management quarterly : ESMQ
55
Sport management review
54
Sport, Business and Management : an international journal ; SBM
14
European journal of marketing : EJM
9
International journal of sport finance
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of strategic marketing
6
Asia Pacific journal of marketing and logistics
5
Journal of marketing communications
5
The journal of brand management : an international journal
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : MM
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Services marketing quarterly
4
The service industries journal
4
Applied economics
3
Journal of advertising research
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of promotion management : innovations in planning and applied research
3
Organizations and markets in emerging economies
3
SpringerLink / Bücher
3
The journal of consumer marketing
3
The journal of product & brand management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics letters
2
Cogent business & management
2
Consumer behavior review : CBR
2
Corporate reputation review
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
European journal of international management : EJIM
2
Global business review
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
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ECONIS (ZBW)
39
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1
Emotional cues and the demand for televised sports : evidence from the UEFA Champions League
Richardson, Travis
;
Nalbantis, Georgios
;
Pawlowski, Tim
- In:
Journal of sports economics
24
(
2023
)
8
,
pp. 993-1025
Persistent link: https://www.econbiz.de/10014384475
Saved in:
2
European men's club football in the eyes of consumers : the determinants of television broadcast demand
Macedo, Anthony
;
Dias, Marta Ferreira
;
Mourão, Paulo Reis
- In:
Journal of sports economics
24
(
2023
)
5
,
pp. 579-623
Persistent link: https://www.econbiz.de/10014295385
Saved in:
3
Do fans impact sports outcomes? : a COVID-19 natural experiment
Cross, Jeffrey
;
Uhrig, Richard
- In:
Journal of sports economics
24
(
2023
)
1
,
pp. 3-27
Persistent link: https://www.econbiz.de/10013474058
Saved in:
4
Stadium attendance demand research : a scoping review
Schreyer, Dominik
;
Ansari, Payam
- In:
Journal of sports economics
23
(
2022
)
6
,
pp. 749-788
Persistent link: https://www.econbiz.de/10013392113
Saved in:
5
Disaggregated attendance demand : comparing daily ticket purchasers and season ticket holders in K-League 1
Sung, Hojun
;
Pyun, Hyunwoong
- In:
Journal of sports economics
24
(
2023
)
6
,
pp. 717-736
Persistent link: https://www.econbiz.de/10014325785
Saved in:
6
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
7
Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu
;
Schneiders, Christopher
;
Merten, Sebastian
- In:
Journal of business research : JBR
136
(
2021
),
pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
Saved in:
8
The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed
;
Neale, Larry
;
Sekhon, Harjit
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
Saved in:
9
Fantasy sports and beyond : complementary digital experiences (CDXs) as innovations for enhancing fan experience
Yuksel, Mujde
;
Smith, Andrew N.
;
Milne, George R.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 143-155
Persistent link: https://www.econbiz.de/10012643523
Saved in:
10
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
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