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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Sport management review"
~subject:"Arbeitsgruppe"
~subject:"Marketing management"
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Search: subject_exact:"Sports marketing"
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Arbeitsgruppe
Marketing management
Sportmarketing
152
Sports marketing
152
Sport
73
Sports
73
Professional sports
72
Profisport
72
Consumer behaviour
58
Konsumentenverhalten
58
Sport organization
43
Sportorganisation
43
Sponsoring
34
Sponsorship
34
Sport event
32
Sportveranstaltung
32
Brand management
29
Markenführung
29
Football
25
Fußball
25
Brand image
18
Markenimage
18
Deutschland
15
Germany
15
Sport policy
15
Sportpolitik
15
Beziehungsmarketing
14
Management
14
Relationship marketing
14
Social Web
14
Social web
14
Team
14
USA
14
United States
14
Ball game
12
Ballsport
12
Organisation
11
Organization
11
Athletes
10
Emotion
10
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Article
24
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18
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18
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6
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6
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English
19
German
5
Author
All
Heere, Bob
3
Bühler, André W.
2
Jang, Wonseok
2
Ko, Yong Jae
2
Nufer, Gerd
2
Armstrong, Cole
1
Asada, Akira
1
Ballouli, Khalid
1
Baumgartner, Hans
1
Biscaia, Rui
1
Blaszka, Matthew
1
Chang, Dae Ryun
1
Chang, Yonghwan
1
Chen, Kuan-Ju
1
Coll, Santiago Forgas
1
Correia, Abel
1
Crowther, Philip
1
Davies, Melissa
1
Digel, Helmut
1
Donlan, Leah
1
Eagleman, Andrea N.
1
Fahrner, Marcel
1
Graetz, Brian
1
Icekson, Tamar
1
Inoue, Yuhei
1
Katz, Matthew
1
Kent, Aubrey
1
Kim, Daehwan
1
Kim, Milyang
1
Kim, Yu Kyoum
1
Koenigstorfer, Joerg
1
Koo, Jakeun
1
Lee, Chungyeol
1
Lee, Seunghwan
1
Lee, Younghan
1
Mahan, Joseph E.
1
Marôco, João
1
Matute, Jorge
1
Nagel, Siegfried
1
Palau i Saumell, Ramon
1
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Published in...
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of marketing communications
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Sport management review
Sport marketing quarterly : preferred journal of the Sport Marketing Association
21
International journal of sports marketing & sponsorship
17
Journal of sport management : the official journal of the North American Society of Sport Management
15
International journal of sport management and marketing : IJSMM
14
European Sport management quarterly : ESMQ
13
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Sport marketing in a global environment : strategic perspectives
4
Journal for global business advancement : JGBA
3
Journal of business research : JBR
3
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
3
Marketing intelligence & planning
3
Corporate reputation review
2
European journal of marketing : EJM
2
Journal of advertising research
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Markenkommunikation und Beziehungsmarketing
2
The journal of brand management : an international journal
2
The service industries journal
2
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Consumer behavior review : CBR
1
Corporate ownership & control : international scientific journal
1
Corporate reputation review : an international journal
1
Developing digital marketing : relationship perspectives
1
Die Ökonomie des Sports in den Medien
1
Emotions and social interaction through the lens of service-dominant logic
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
Handbook of research on integrating social media into strategic marketing
1
Integrated marketing communication
1
International journal of business innovation and research : IJBIR
1
International journal of economics, finance and management sciences : IJEFM
1
International journal of entrepreneurship and small business
1
International journal of innovation and technology management
1
International journal of revenue management : IJRM
1
International journal of sport finance
1
International review on public and non-profit marketing
1
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ECONIS (ZBW)
24
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1
No name, no logo, no problem? : Examining early fan connections to NHL Seattle
Davies, Melissa
;
Armstrong, Cole
;
Blaszka, Matthew
- In:
Sport management review
25
(
2022
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10013426216
Saved in:
2
The roles of team identification and psychological ownership in fans’ intentions to purchase team-licensed and a sponsor’s products : the case of FC Barcelona members
Palau i Saumell, Ramon
;
Matute, Jorge
;
Coll, Santiago Forgas
- In:
Sport management review
25
(
2022
)
5
,
pp. 791-819
Persistent link: https://www.econbiz.de/10014277027
Saved in:
3
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
4
The effect of sport team reputation on team attachment and community attachment : a comparison of fans, local residents, and sponsors
Takamatsu, Shohei
- In:
Sport management review
24
(
2021
)
4
,
pp. 620-641
Persistent link: https://www.econbiz.de/10013327267
Saved in:
5
Team identification and sports fandom as predictors of fan aggression : the moderating role of ageing
Toder-Alon, Anat
;
Icekson, Tamar
;
Shuv-Ami, Avichai
- In:
Sport management review
22
(
2019
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10012013976
Saved in:
6
Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok
;
Wann, Daniel L.
;
Ko, Yong Jae
- In:
Sport management review
21
(
2018
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
Saved in:
7
Sport team personality : it's not all about winning!
Stadler Blank, Ashley
;
Koenigstorfer, Joerg
; …
- In:
Sport management review
21
(
2018
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011866637
Saved in:
8
Explaining attendance through the brand community triad : integrating network theory and team identification
Katz, Matthew
;
Ward, Rose Marie
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10011866646
Saved in:
9
Examining the antecedents of sport team brand equity : a dual-identification perspective
Wang, Michael Chih-Hung
;
Tang, Ya-Yun
- In:
Sport management review
21
(
2018
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10011871340
Saved in:
10
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
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