//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Sport management review"
~subject:"Football"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Football
Konsumentenverhalten
Sportmarketing
152
Sports marketing
152
Sport
73
Sports
73
Professional sports
72
Profisport
72
Consumer behaviour
58
Sport organization
43
Sportorganisation
43
Sponsoring
34
Sponsorship
34
Sport event
32
Sportveranstaltung
32
Brand management
29
Markenführung
29
Fußball
25
Brand image
18
Markenimage
18
Deutschland
15
Germany
15
Sport policy
15
Sportpolitik
15
Arbeitsgruppe
14
Beziehungsmarketing
14
Management
14
Relationship marketing
14
Social Web
14
Social web
14
Team
14
USA
14
United States
14
Ball game
12
Ballsport
12
Organisation
11
Organization
11
Athletes
10
Emotion
10
Marketing management
10
more ...
less ...
Online availability
All
Undetermined
43
Type of publication
All
Article
68
Type of publication (narrower categories)
All
Article in journal
66
Aufsatz in Zeitschrift
66
Aufsatz im Buch
2
Book section
2
Case study
1
Fallstudie
1
Language
All
English
66
German
2
Author
All
Funk, Daniel C.
5
Heere, Bob
4
McDonald, Heath
4
Doyle, Jason P.
3
Kim, Yu Kyoum
3
Ko, Yong Jae
3
Bennett, Gregg
2
Chanavat, Nicolas
2
Drayer, Joris
2
Dwyer, Brendan
2
Filo, Kevin
2
Hoeber, Larena
2
James, Jeffrey D.
2
Jang, Wonseok
2
Scheerder, Jeroen
2
Smith, Aaron
2
Thibaut, Erik
2
Vos, Steven
2
Westerbeek, Hans
2
Yoshida, Masayuki
2
Apostolopoulou, Artemisia
1
Arai, Akiko
1
Armstrong, Cole
1
Asada, Akira
1
Avourdiadou, Sevastia
1
Bachleda, Catherine
1
Bain, Amy
1
Baker, Bradley J.
1
Ballouli, Khalid
1
Baumgartner, Hans
1
Benson-Rea, Maureen
1
Biscaia, Rui
1
Blaszka, Matthew
1
Bouzdine-Chameeva, Tatiana
1
Carroll, Michael S.
1
Casper, Jonathan M.
1
Chang, Yonghwan
1
Chen, Kuan-Ju
1
Chmait, Nader
1
Cho, Kwangmin
1
more ...
less ...
Published in...
All
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of marketing communications
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Sport management review
Journal of sport management : the official journal of the North American Society of Sport Management
80
International journal of sports marketing & sponsorship
78
Sport marketing quarterly : preferred journal of the Sport Marketing Association
77
International journal of sport management and marketing : IJSMM
74
European Sport management quarterly : ESMQ
63
Journal of business research : JBR
25
Journal of sports economics
15
Sport, Business and Management : an international journal ; SBM
15
International journal of sport finance
12
European journal of marketing : EJM
8
Journal of strategic marketing
8
Asia Pacific journal of marketing and logistics
7
The journal of brand management : an international journal
7
Services marketing quarterly
6
Zur Ökonomik der Rechte bei Sportveranstaltungen
6
Ökonomie des Fußballs : Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive
6
European journal of operational research : EJOR
5
Journal of retailing and consumer services
5
The service industries journal
5
European journal of international management : EJIM
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of promotion management : JPM
4
SpringerLink / Bücher
4
Applied economics
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal for global business advancement : JGBA
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing management : MM
3
Journal of risk and financial management : JRFM
3
Organizations and markets in emerging economies
3
Sport marketing in a global environment : strategic perspectives
3
Strategies in sports marketing : technologies and emerging trends
3
The journal of consumer marketing
3
The journal of product & brand management
3
The marketing review
3
Applied Marketing Science / Angewandte Marketingforschung
2
more ...
less ...
Source
All
ECONIS (ZBW)
68
Showing
1
-
10
of
68
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Watching sports on Twitch? : a study of factors influencing continuance intentions to watch Thursday Night Football co-streaming
Qian, Tyreal Yizhou
- In:
Sport management review
25
(
2022
)
1
,
pp. 59-80
Persistent link: https://www.econbiz.de/10013426165
Saved in:
2
No name, no logo, no problem? : Examining early fan connections to NHL Seattle
Davies, Melissa
;
Armstrong, Cole
;
Blaszka, Matthew
- In:
Sport management review
25
(
2022
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10013426216
Saved in:
3
Sport spectator adoption of technological innovations : a behavioral reasoning analysis of fan experience apps
Uhrich, Sebastian
- In:
Sport management review
25
(
2022
)
2
,
pp. 275-299
Persistent link: https://www.econbiz.de/10013257639
Saved in:
4
The roles of team identification and psychological ownership in fans’ intentions to purchase team-licensed and a sponsor’s products : the case of FC Barcelona members
Palau i Saumell, Ramon
;
Matute, Jorge
;
Coll, Santiago Forgas
- In:
Sport management review
25
(
2022
)
5
,
pp. 791-819
Persistent link: https://www.econbiz.de/10014277027
Saved in:
5
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
6
Examining the relationship for sport motives, relationship quality, and sport consumption intention
Paek, Bomin
;
Morse, Alan
;
Hutchinson, Susan
;
Lim, …
- In:
Sport management review
24
(
2021
)
2
,
pp. 322-344
Persistent link: https://www.econbiz.de/10012628939
Saved in:
7
The effect of sport team reputation on team attachment and community attachment : a comparison of fans, local residents, and sponsors
Takamatsu, Shohei
- In:
Sport management review
24
(
2021
)
4
,
pp. 620-641
Persistent link: https://www.econbiz.de/10013327267
Saved in:
8
An examination of consumer reactance to daily fantasy sport and sport gambling regulatory restrictions
Shapiro, Stephen L.
;
Drayer, Joris
;
Dwyer, Brendan
- In:
Sport management review
23
(
2020
)
5
,
pp. 797-809
Persistent link: https://www.econbiz.de/10012421808
Saved in:
9
Viewing sports online together? : psychological consequences on social live streaming service usage
Kim, Han Soo
;
Kim, Minjung
- In:
Sport management review
23
(
2020
)
5
,
pp. 869-882
Persistent link: https://www.econbiz.de/10012421860
Saved in:
10
Leveraging spectator emotion : a review and conceptual framework for marketing health behaviors in elite sports
Teal, Renee
;
Roberts, Michele
;
Harrigan, Paul
;
Clarkson, Jo
- In:
Sport management review
23
(
2020
)
2
,
pp. 183-199
Persistent link: https://www.econbiz.de/10012295137
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->