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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Sport marketing in a global environment : strategic perspectives"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Fitness-Wirtschaft"
~subject:"Social web"
~subject:"Sport"
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Sport marketing in a global environment : strategic perspectives
The journal of business & industrial marketing
International journal of sports marketing & sponsorship
81
Sport management review
74
European Sport management quarterly : ESMQ
66
Journal of sport management : the official journal of the North American Society of Sport Management
65
International journal of sport management and marketing : IJSMM
62
Sport marketing quarterly : preferred journal of the Sport Marketing Association
48
Journal of business research : JBR
28
Sport, Business and Management : an international journal ; SBM
18
International journal of sport finance
10
European journal of operational research : EJOR
8
European journal of marketing : EJM
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
Sportmanagement : SPM
6
Tourism management perspectives : TMP
6
Applied economics
5
Journal of sports economics
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
European journal of international management : EJIM
4
Journal of service management
4
Management decision : MD
4
Routledge international handbooks
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
Die Ökonomie des Sports in den Medien
3
Handbook of research on integrating social media into strategic marketing
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Journal of vacation marketing : an international journal
3
Psychology & marketing
3
Routledge sports marketing
3
SpringerLink / Bücher
3
The marketing review
3
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ECONIS (ZBW)
15
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1
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15
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1
Sponsoring many or few sports properties? : moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 774-787
Persistent link: https://www.econbiz.de/10014227500
Saved in:
2
Marketing strategies for reaching Iranian older adults : a social network based on physical activity promotion
Keshkar, Sara
;
Mohammadi, Zahra
- In:
Sport marketing in a global environment : strategic …
,
(pp. 14-33)
.
2022
Persistent link: https://www.econbiz.de/10013475208
Saved in:
3
Fitness center marketing in Thailand : antecedents and consequences of COVID-19 pandemic
Dittachai Chankuna
;
Nilmanee Sriboon
- In:
Sport marketing in a global environment : strategic …
,
(pp. 34-50)
.
2022
Persistent link: https://www.econbiz.de/10013475216
Saved in:
4
Sport marketing and social media strategies : a literature review and research agenda
Zeren, Deniz
;
Erkan, Ismail
;
Acikgoz, Fulya
- In:
Sport marketing in a global environment : strategic …
,
(pp. 126-141)
.
2022
Persistent link: https://www.econbiz.de/10013475265
Saved in:
5
Development digital marketing plans through understanding use behavior of fitness apps in Portuguese fitness centers
Barbosa, Helena Ferreira
;
García-Fernández, Jerónimo
; …
- In:
Sport marketing in a global environment : strategic …
,
(pp. 161-170)
.
2022
Persistent link: https://www.econbiz.de/10013475267
Saved in:
6
Focusing on quality product : development and promotion of robust fitness programs through humanistic coach training
Yuan, Hailiang
- In:
Sport marketing in a global environment : strategic …
,
(pp. 244-257)
.
2022
Persistent link: https://www.econbiz.de/10013475300
Saved in:
7
Resource mobilization for sport activities in Tanzanian secondary schools : application of strategic internal marketing
Simwanza, Alfa
;
Mabagala, Stephen
- In:
Sport marketing in a global environment : strategic …
,
(pp. 258-270)
.
2022
Persistent link: https://www.econbiz.de/10013475301
Saved in:
8
Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki Kiki
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
Saved in:
9
Delivering sports events : the arena concept in sports from a network perspective
Rundh, Bo
;
Gottfridsson, Patrik
- In:
The journal of business & industrial marketing
30
(
2015
)
7
,
pp. 785-794
Persistent link: https://www.econbiz.de/10011420328
Saved in:
10
The development of new sponsorship deals as new business-to-business services
Athanasopoulou, Pinelopi
;
Sarli, Elena
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 552-561
Persistent link: https://www.econbiz.de/10011339884
Saved in:
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