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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~isPartOf:"The journal of services marketing"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
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Konsumentenverhalten
Werbewirkung
Sportmarketing
157
Sports marketing
157
Professional sports
70
Profisport
70
Consumer behaviour
68
Sports
50
Sport
49
Sport event
46
Sportveranstaltung
46
USA
40
United States
40
Sport organization
34
Sportorganisation
34
Football
31
Fußball
31
Sponsoring
30
Sponsorship
30
Brand management
27
Markenführung
27
Brand image
26
Markenimage
26
Arbeitsgruppe
17
Ball game
17
Ballsport
17
Team
17
Advertising effects
15
team identification
11
Corporate Social Responsibility
9
Corporate social responsibility
9
sponsorship
9
Beziehungsmarketing
7
Relationship marketing
7
consumer behavior
7
sport marketing
7
Athletes
6
Marketing management
6
Marketingmanagement
6
Motivation
6
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Article
78
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78
Aufsatz in Zeitschrift
78
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English
German
2
Author
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Drayer, Joris
6
Ko, Yong Jae
6
Lee, Joon Sung
6
Dwyer, Brendan
5
Greenwell, T. Christopher
5
Ballouli, Khalid
4
Shapiro, Stephen L.
4
Asada, Akira
3
Byon, Kevin K.
3
Greenhalgh, Greg
3
Heere, Bob
3
Kang, Joon Ho
3
Kwak, Dae Hee
3
Baker, Thomas A., III.
2
Bennett, Gregg
2
Chan-Olmsted, Sylvia M.
2
Cobbs, Joe
2
Delia, Elizabeth B.
2
Eddy, Terry
2
Greenwell, Chris
2
Hwang, Yongjin
2
Jang, Wonseok
2
Katz, Matthew
2
Kim, Yu Kyoum
2
Kunkel, Thilo
2
Larkin, Benjamin
2
Lee, Hyun-Woo
2
Naraine, Michael L.
2
Reams, Lamar
2
Rocha, Claudio
2
Scheinbaum, Angeline Close
2
Simmons, Jason M.
2
Wear, Henry
2
Williams, Antonio S.
2
Abeza, Gashaw
1
Ahn, Taesoo
1
Aiken, K. Damon
1
Armstrong, Cole G.
1
Baker, Bradley J.
1
Bakhsh, Jordan
1
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Sport marketing quarterly : preferred journal of the Sport Marketing Association
The journal of services marketing
Journal of sport management : the official journal of the North American Society of Sport Management
80
International journal of sports marketing & sponsorship
77
International journal of sport management and marketing : IJSMM
64
European Sport management quarterly : ESMQ
55
Sport management review
54
Journal of business research : JBR
22
Sport, Business and Management : an international journal ; SBM
14
Journal of sports economics
13
European journal of marketing : EJM
9
International journal of sport finance
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of strategic marketing
6
Asia Pacific journal of marketing and logistics
5
Journal of marketing communications
5
The journal of brand management : an international journal
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : MM
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Services marketing quarterly
4
The service industries journal
4
Applied economics
3
Journal of advertising research
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of promotion management : innovations in planning and applied research
3
Organizations and markets in emerging economies
3
The journal of consumer marketing
3
The journal of product & brand management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics letters
2
Cogent business & management
2
Consumer behavior review : CBR
2
Corporate reputation review
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
European journal of international management : EJIM
2
Global business review
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of event and festival management
2
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ECONIS (ZBW)
78
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1
Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators
Hwang, Yongjin
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10014519144
Saved in:
2
An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
3
How changes in team performance impact team identity
Mansfield, Aaron C.
;
Delia, Elizabeth B.
;
Reifurth, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10014475748
Saved in:
4
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
5
Which fantasy sports players will bet on sports? : a trait-based predictive model of fantasy sport players engaging in sports betting
Houghton, David M.
;
Nowlin, Edward L.
;
Walker, Doug
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 105-123
Persistent link: https://www.econbiz.de/10014315762
Saved in:
6
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
7
Aggressive motives and fan passion across different types of sports
Greenwell, Chris
;
Yoo, Sin Wook
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 162-171
Persistent link: https://www.econbiz.de/10014315792
Saved in:
8
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
9
If the cause fits, wear it: : jersey sponsorship and the role of congruence, articulation, and CSR-linked marketing
Graeber, Justin
;
Scheinbaum, Angeline Close
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10013411471
Saved in:
10
Technology innovations and consumption of Formula 1 as a TV sport product
Schneiders, Christopher
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 186-197
Persistent link: https://www.econbiz.de/10013411480
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