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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"The marketing review"
~isPartOf:"Tourism management perspectives : TMP"
~type:"article"
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34
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9
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
The marketing review
Tourism management perspectives : TMP
International journal of sport management and marketing : IJSMM
149
Sport marketing quarterly : preferred journal of the Sport Marketing Association
144
International journal of sports marketing & sponsorship
127
Journal of sport management : the official journal of the North American Society of Sport Management
123
Sport management review
113
European Sport management quarterly : ESMQ
108
Journal of business research : JBR
36
Sport, Business and Management : an international journal ; SBM
24
Journal of sports economics
23
International journal of sport finance
19
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Sport marketing in a global environment : strategic perspectives
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Journal of strategic marketing
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
The journal of business & industrial marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Asia Pacific journal of marketing and logistics
8
European journal of operational research : EJOR
8
Journal of promotion management : JPM
8
The journal of brand management : an international journal
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
Journal of advertising research
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Services marketing quarterly
6
The service industries journal
6
Applied economics
5
European journal of international management : EJIM
5
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
5
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ECONIS (ZBW)
34
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1
City branding's impact on cities hosting sporting events : top-down and bottom-up effects in a pre-post study
Yu, Ho Yeol
;
Lee, Donghun
;
Ahn, Jiseon
;
Lee, Myungwoo
; …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014310334
Saved in:
2
Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis
Morgan, Ashlee
;
Wilk, Violetta
;
Sibson, Ruth
;
Willson, …
- In:
Tourism management perspectives : TMP
39
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012631593
Saved in:
3
Trends in sports analytics for event management : a content analysis
Sen, Subhasis
;
Rajagopal, K.
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012299456
Saved in:
4
Examining nostalgia in sport tourism : the case of US college football fans
Cho, Heetae
;
Joo, Dongoh
;
Chi, Christina G.
- In:
Tourism management perspectives : TMP
29
(
2019
),
pp. 97-104
Persistent link: https://www.econbiz.de/10011998108
Saved in:
5
Business models for active outdoor sport event tourism experiences
Perić, Marko
;
Vitezić, Vanja
;
Đurkin Badurina, Jelena
- In:
Tourism management perspectives : TMP
32
(
2019
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012128950
Saved in:
6
Sport tourists' nostalgia and its effect on attitude and intentions : a multilevel approach
Cho, Heetae
;
Joo, Dongoh
;
Moore, DeWayne
;
Norman, William C.
- In:
Tourism management perspectives : TMP
32
(
2019
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012128969
Saved in:
7
Attitudes toward attending the 2016 Olympic Games and visiting Brazil after the games
Rocha, Claudio M.
;
Fink, Janet S.
- In:
Tourism management perspectives : TMP
22
(
2017
),
pp. 17-26
Persistent link: https://www.econbiz.de/10011705870
Saved in:
8
Sports ecosystems : assumptions for incorporating marketing strategies in sports clubs
Silva, Edson Coutinho da
;
Las Casas, Alexandre Luzzi
- In:
The marketing review
17
(
2017
)
4
,
pp. 409-426
Persistent link: https://www.econbiz.de/10011861371
Saved in:
9
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
10
Sports as a component of nation branding initiatives : the case of Latvia
Brencis, Ainars
;
Ikkala, Jacob
- In:
The marketing review
13
(
2013
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10010237424
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