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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~source:"econis"
~subject:"Advertising media"
~subject:"Brand extension"
~subject:"Professional sports"
~subject:"Sport organization"
~subject:"Sportorganisation"
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Nufer, Gerd
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
International journal of sport management and marketing : IJSMM
95
Journal of sport management : the official journal of the North American Society of Sport Management
82
International journal of sports marketing & sponsorship
77
Sport management review
72
Sport marketing quarterly : preferred journal of the Sport Marketing Association
72
European Sport management quarterly : ESMQ
66
Journal of sports economics
22
International journal of sport finance
16
Journal of business research : JBR
16
Sport, Business and Management : an international journal ; SBM
13
International sports marketing : principles and perspectives
10
Routledge international handbooks
8
European journal of operational research : EJOR
7
Journal of strategic marketing
7
The journal of brand management : an international journal
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Services marketing quarterly
6
European journal of international management : EJIM
5
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
5
Applied economics
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Edward Elgar E-Book Archive
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
SpringerLink / Bücher
4
The journal of business & industrial marketing
4
The marketing review
4
The service industries journal
4
An Elgar research collection
3
Asia Pacific journal of marketing and logistics
3
Customer-centric marketing strategies : tools for building organizational performance
3
Elgar original reference
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Handbook of research on integrating social media into strategic marketing
3
Journal for global business advancement : JGBA
3
Journal of business strategy
3
Journal of promotion management : JPM
3
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ECONIS (ZBW)
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1
Sports marketing in Asia
Chang, Dae Ryun
;
Lee, Chungyeol
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 537-563)
.
2011
Persistent link: https://www.econbiz.de/10008738183
Saved in:
2
Sportmarketing in Westeuropa
Bühler, André W.
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 429-455)
.
2011
Persistent link: https://www.econbiz.de/10008738187
Saved in:
3
Social Marketing im Sport
Reiche, Elena
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 375-398)
.
2011
Persistent link: https://www.econbiz.de/10008738189
Saved in:
4
Relationship Marketing im Sport
Bühler, André W.
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 293-322)
.
2011
Persistent link: https://www.econbiz.de/10008738192
Saved in:
5
Virtuelle Werbung im Sport
Fantapié Altobelli, Claudia
;
Sander, Matthias
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 265-291)
.
2011
Persistent link: https://www.econbiz.de/10008738193
Saved in:
6
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 175-202)
.
2011
Persistent link: https://www.econbiz.de/10008738196
Saved in:
7
Markenmanagement im Sport
Schilhaneck, Michael
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 117-141)
.
2011
Persistent link: https://www.econbiz.de/10008738198
Saved in:
8
Marketing im Sport
Bühler, André W.
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 25-61)
.
2011
Persistent link: https://www.econbiz.de/10008738201
Saved in:
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