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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~source:"econis"
~subject:"Advertising media"
~subject:"Brand extension"
~subject:"Professional sports"
~type_genre:"Book section"
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Nufer, Gerd
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
International sports marketing : principles and perspectives
10
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
4
Handbook of research on integrating social media into strategic marketing
3
Sport public relations and communication
3
Die Ökonomie des Sports in den Medien
2
Marketing analysis in sport business : global perspectives
2
Zur Ökonomik der Rechte bei Sportveranstaltungen
2
A modern guide to sports economics
1
Advances in sports economics
1
De Gruyter handbook of media economics
1
Einfachheit in Wirtschaftsinformatik und Controlling : Festschrift für Heinz Lothar Grob
1
Emotions and social interaction through the lens of service-dominant logic
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
Integrated marketing communication
1
Interdisciplinary management research XVI ; 1
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Perspektiven des Dienstleistungsmanagements : aus Sicht von Forschung und Praxis
1
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Research handbook of employment relations in sport
1
Sport and public policy : social, political, and economic perspectives
1
Sport and tourism : strategies to develop tourist destinations
1
Sport marketing in a global environment : strategic perspectives
1
Sport tourism : concepts and theories
1
Sport und Sportgroßveranstaltungen in Europa - zwischen Zentralstaat und Regionen
1
Sport und neue Märkte : Innovation - Expansion - Investition
1
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
1
Strategies in failure management : scientific insights, case studies and tools
1
Strategies in sports marketing : technologies and emerging trends
1
Supply Chain Risk and Innovation Management in "The Next Normal" : Proceedings of the 15th International Conference on Operations and Supply Chain Management
1
The economics of sport and the media
1
The global sport economy : contemporary issues
1
Theorie und Praxis der Werbung in den Massenmedien
1
Wirtschaftlicher und sportlicher Wettbewerb : Festschrift für Rainer Gömmel zum 65. Geburtstag
1
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Sports marketing in Asia
Chang, Dae Ryun
;
Lee, Chungyeol
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 537-563)
.
2011
Persistent link: https://www.econbiz.de/10008738183
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2
Virtuelle Werbung im Sport
Fantapié Altobelli, Claudia
;
Sander, Matthias
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 265-291)
.
2011
Persistent link: https://www.econbiz.de/10008738193
Saved in:
3
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 175-202)
.
2011
Persistent link: https://www.econbiz.de/10008738196
Saved in:
4
Markenmanagement im Sport
Schilhaneck, Michael
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 117-141)
.
2011
Persistent link: https://www.econbiz.de/10008738198
Saved in:
5
Marketing im Sport
Bühler, André W.
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 25-61)
.
2011
Persistent link: https://www.econbiz.de/10008738201
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