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isPartOf:"Marketing intelligence & planning"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of media economics"
~person:"Wilbur, Kenneth C."
~source:"econis"
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Wilbur, Kenneth C.
Kind, Hans Jarle
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Marketing intelligence & planning
International journal of advertising : the quarterly review of marketing communications
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of media economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Advertising content and television advertising avoidance
Wilbur, Kenneth C.
- In:
The journal of media economics
29
(
2016
)
2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011742231
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2
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
3
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
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