Advertising content and television advertising avoidance
Year of publication: |
April-June 2016
|
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Authors: | Wilbur, Kenneth C. |
Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 29.2016, 2, p. 51-72
|
Subject: | Fernsehwerbung | Television advertising | Mediennutzung | Media usage | USA | United States | 2011 |
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