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isPartOf:"Marketing intelligence & planning"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Children"
~subject:"Kinder"
~subject:"Lebensmittel"
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Search: subject_exact:"Werbefernsehen"
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Children
Kinder
Lebensmittel
Fernsehwerbung
42
Television advertising
42
Advertising effects
29
Werbewirkung
29
USA
13
United States
13
Consumer behaviour
11
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6
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Humor
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Fast Food
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Fast food
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Bakir, Aysen
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Borzekowski, Dina
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Li, Yixuan
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Palan, Kay M.
1
Panic, Katarina
1
Pelsmacker, Patrick de
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Rashad, Inas
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Marketing intelligence & planning
Journal of advertising : official publication of the American Academy of Advertising
Working paper / National Bureau of Economic Research, Inc.
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of consumer studies
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Young consumers : insight and ideas for responsible marketers
3
Advertising and violence : concepts and perspectives
2
Breaking new ground in theory and practice
2
Journal of advertising research
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
NBER Working Paper
2
NBER working paper series
2
Challenges in an age of dis-engagement
1
Der Markt : international journal of marketing
1
Economic research
1
Economics and human biology
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Food policy : economics planning and politics of food and agriculture
1
Forschungsgruppe Konsum und Verhalten
1
Frontrunners or copycats?
1
Gabler Edition Wissenschaft
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Innovation in advertising and branding communication
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of academic research in economics
1
Journal of current issues and research in advertising : JCIRA
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of retailing and consumer services
1
Les études de La Documentation Française / Société
1
Middle East journal of management : MEJM
1
ORSN International Conference 2014: ISSN: 2091-1548
1
Psychology & marketing
1
Society and business review
1
Société
1
SpringerLink / Bücher
1
The Canadian journal of economics
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ECONIS (ZBW)
11
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1
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
2
Targeting the young food consumer
Soni, Pavleen
;
Vohra, Jyoti
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 630-645
Persistent link: https://www.econbiz.de/10010406670
Saved in:
3
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
4
Fast-food restaurant advertising on television and its influence on childhood obesity
Chou, Shin-yi
;
Rashad, Inas
;
Grossman, Michael
-
2005
Persistent link: https://www.econbiz.de/10003262037
Saved in:
5
Fantasy in food advertising targeted at children
Rose, Gregory
;
Merchant, Altaf
;
Bakir, Aysen
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 75-90
Persistent link: https://www.econbiz.de/10009738526
Saved in:
6
Exposure to food advertising on television : associations with children's fast food and soft drink consumption and obesity
Andreeva, Tatʹjana B.
;
Kelly, Inas Rashad
;
Harris, …
-
2011
Persistent link: https://www.econbiz.de/10008934062
Saved in:
7
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
8
Television commercial violence potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 95-107
Persistent link: https://www.econbiz.de/10008860325
Saved in:
9
Children's buying behaviour in China : a study of their information sources
Ying, Fan
;
Li, Yixuan
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 170-187
Persistent link: https://www.econbiz.de/10003989405
Saved in:
10
Television advertisements and children's buying behaviour
Priya, Pankaj
;
Baisya, Rajat K.
;
Sharma, Seema
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 151-169
Persistent link: https://www.econbiz.de/10003989404
Saved in:
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