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isPartOf:"Marketing intelligence & planning"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Children"
~subject:"Humor"
~subject:"Kinder"
~subject:"Lebensmittel"
~subject:"Psychology of advertising"
~subject:"Sport event"
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Children
Humor
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Lebensmittel
Psychology of advertising
Sport event
Fernsehwerbung
34
Television advertising
34
Advertising effects
25
Werbewirkung
25
Consumer behaviour
9
Konsumentenverhalten
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USA
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Werbeträger
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Bakir, Aysen
2
Abhishek
1
Aitken, Robert
1
Baisya, Rajat K.
1
Bee, Colleen C.
1
Blackford, Benjamin J.
1
Borzekowski, Dina
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Brocato, E. Deanne
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Carlson, Les
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Cauberghe, Verolien
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1
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1
Li, Yixuan
1
Madrigal, Robert
1
Maier, Julia A.
1
Merchant, Altaf
1
Minor, Michael
1
Moorman, Marjolein
1
Morales, Andrea C.
1
Neijens, Peter C.
1
Oyedele, Adesegun
1
Palan, Kay M.
1
Panic, Katarina
1
Pelsmacker, Patrick de
1
Priya, Pankaj
1
Robertson, Kirsten
1
Rose, Gregory
1
Scott, Maura L.
1
Sharma, Seema
1
Smit, Edith G.
1
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1
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Marketing intelligence & planning
Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising research
8
Journal of promotion management : JPM
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Advertising and violence : concepts and perspectives
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of consumer studies
3
International journal of sports marketing & sponsorship
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
NBER Working Paper
3
NBER working paper series
3
Young consumers : insight and ideas for responsible marketers
3
Breaking new ground in theory and practice
2
Faculty & research / Insead : working paper series
2
International journal of sport finance
2
International journal of sport management and marketing : IJSMM
2
Journal of current issues and research in advertising : JCIRA
2
Psychology & marketing
2
Working paper / National Bureau of Economic Research, Inc.
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in new formats and media : current research and implications for marketers
1
Challenges in an age of dis-engagement
1
Der Markt : international journal of marketing
1
Economic research
1
Economics and human biology
1
Eurasian business review
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
Food policy : economics planning and politics of food and agriculture
1
Forschungsgruppe Konsum und Verhalten
1
Frontrunners or copycats?
1
Gabler Edition Wissenschaft
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Health marketing quarterly
1
Innovation in advertising and branding communication
1
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
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ECONIS (ZBW)
18
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1
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
2
Influence of media context on humorous advertising effectiveness
Khandeparkar, Kapil
;
Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011700851
Saved in:
3
Targeting the young food consumer
Soni, Pavleen
;
Vohra, Jyoti
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 630-645
Persistent link: https://www.econbiz.de/10010406670
Saved in:
4
The moderating role of gender identity in responses to comedic violence advertising
Yoon, Hye Jin
;
Kim, Yeuseung
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 382-396
Persistent link: https://www.econbiz.de/10010469991
Saved in:
5
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
6
The impact of violent humor on advertising success : a gender perspective
Swani, Kunal
;
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
Saved in:
7
Consumer culture plots in television advertising from Nigeria and South Africa
Oyedele, Adesegun
;
Minor, Michael
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10009536707
Saved in:
8
It's not whether you win or lose : it's how the game is played
Bee, Colleen C.
;
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
Saved in:
9
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
10
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
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