//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~source:"econis"
~subject:"Mediennutzung"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbefernsehen"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Mediennutzung
Online-Marketing
Fernsehwerbung
18
Television advertising
18
Advertising effects
13
Werbewirkung
13
Consumer behaviour
9
Konsumentenverhalten
9
Advertising
5
Children
5
Kinder
5
Brand management
4
Internet marketing
4
Markenführung
4
Television
4
Werbung
4
advertising
4
Fernsehen
3
Fernsehprogramm
3
Media usage
3
Television programme
3
television
3
Emotion
2
Humor
2
India
2
Indien
2
Netherlands
2
Niederlande
2
Target group
2
USA
2
United States
2
Zielgruppe
2
Advertising media
1
Age group
1
Altersgruppe
1
Arousal safety humor
1
Beijing
1
Brand
1
Brand image
1
Brand symbolism
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Wilbur, Kenneth C.
2
De, Anwesha
1
Fossen, Beth L.
1
Hartmann, Wesley R.
1
Kempe, David
1
Klapper, Daniel
1
Liaukonyte, Jura
1
Mallapragada, Girish
1
Pieters, Rik
1
Teixeira, Thales
1
Teixeira, Thales S.
1
Wedel, Michel
1
Xu, Linli
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
Journal of advertising research
16
The journal of media economics
6
International journal of advertising : the review of marketing communications
5
Journal of marketing communications
5
Journal of promotion management : JPM
4
Discussion paper / Centre for Economic Policy Research
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Journal of the Academy of Marketing Science
3
Schriften zur Medienwirtschaft und zum Medienmanagement
3
Young consumers : insight and ideas for responsible marketers
3
Breaking new ground in theory and practice
2
DICE discussion paper
2
International journal of internet marketing and advertising : IJIMA
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
2
Quantitative marketing and economics : QME
2
55plus Marketing : Zukunftsmarkt Senioren
1
Advertising in a multimedia age
1
American economic journal : a journal of the American Economic Association
1
American economic review
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Banking and information technology : BIT ; a strategic report for top management
1
BiTS-Forschung
1
CESifo Working Paper Series
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion paper : DP
1
California management review
1
Canadian journal of agricultural economics : CJAE
1
Decision sciences : DS
1
Department of Economics, University Ca' Foscari of Venice Research Paper
1
Der Markt : international journal of marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
2
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
3
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
4
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
5
Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S.
;
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 783-804
Persistent link: https://www.econbiz.de/10008702239
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->