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isPartOf:"Marketing intelligence & planning"
~isPartOf:"The marketing review"
~subject:"Brand image"
~subject:"Marktforschung"
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Brand image
Marktforschung
Marketing management
130
Marketingmanagement
130
Consumer behaviour
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23
Marketing
21
Brand management
15
KMU
15
Markenführung
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Marketing intelligence & planning
The marketing review
Journal of business research : JBR
36
The journal of product & brand management
23
Journal of the Academy of Marketing Science
18
The journal of brand management : an international journal
17
European journal of marketing : EJM
16
Industrial marketing management : the international journal for industrial and high-tech firms
13
Europäische Hochschulschriften / 5
12
Journal of marketing communications
12
Journal of marketing management : MM
12
Journal of strategic marketing
11
Journal of marketing
10
Gabler Edition Wissenschaft
8
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Journal of retailing and consumer services
8
SpringerLink / Bücher
8
Cogent business & management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
International marketing review
6
Journal of business economics : JBE
6
AMS review : official publication of the Academy of Marketing Science
5
Business horizons
5
International journal of internet marketing and advertising : IJIMA
5
International review on public and non-profit marketing
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
Marketing letters : a journal of research in marketing
5
Review of marketing research
5
The journal of business & industrial marketing
5
Entscheidungsunterstützung für ökonomische Probleme
4
European research studies
4
International journal of wine business research : IJWBR
4
Journal of business-to-business marketing
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
20
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1
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
2
A paradigmatic and methodological examination of market orientation research
Shaikh, Ateeque
;
Modi, Pratik
;
Yadav, Vanita
;
Kumar, …
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 371-400
Persistent link: https://www.econbiz.de/10012116408
Saved in:
3
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
4
The state of art of resource-based theory in marketing research
Della Corte, Valentina
;
D'Andrea, Chiara
;
Del Gaudio, …
- In:
The marketing review
17
(
2017
)
3
,
pp. 283-306
Persistent link: https://www.econbiz.de/10011853806
Saved in:
5
State of green marketing research over 25 years (1990-2014) : literature survey and classification
Kumar, Prashant
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 137-158
Persistent link: https://www.econbiz.de/10011459213
Saved in:
6
Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
Saved in:
7
Brand, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm
- In:
The marketing review
16
(
2016
)
2
,
pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
Saved in:
8
Factors affecting consumers' green product purchase decisions
Kumar, Prashant
;
Ghodeswar, Bhimrao M.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
Saved in:
9
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
10
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
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